I am an artist, creative writer, and voice-over artist. If you are looking for creativity in your work, I am the right match for your company. known for handling PR crises. Qualities like leadership, managerial skills, and software know-how are the products of a creative mind. A creative and intelligent mind can perform any role better than the trained cliché brain. I claim to be a media person who can cover 360 media all alone. I claim that I am a creative person with a passion for writing. I am experienced in News Writing, editorship, blog writing, slogans and tagline writing, script writing, and newspaper article writing, and expert in crafting raw ideas for advertisements(TVC). I have been to NCA Lahore and then had my MS in media and communication with a specialization in “Advertising”.
My forte is writing. Period.
- (Under the supervision of Education Minister-Shahram khan Tarakai, and Education Specialist Fawad Shah –UNICEF
- Responsibilities: Social Media Content: Tweets, Facebook posts, copy writing for public commercials by govt. and creating slogans, e.g.: “ Halka basta, kamyabi ka Rasta” campaign, script writing, writing press releases, arranging TV shows and press conferences, writing columns and news for education dept. for newspaper, coordination inter departments, creating voice overs for ads and documentaries for education.
- Working on the project ESPIG empowered by UNICEF.
- Managing media campaigns of projects: e-transfer policy, smart schools, smart bags, single national curriculum, and scholarship projects
- Managing twitter account of Minister for education and KPESED
- Instruction to designer to design print media and TV ads
- Analyzing social media trends
- Case studies
- Worked closely with the government, department of education under the leadership of minister for education and secretory.
- The projects and institutions I worked for were: EMA, Education Monitoring Authority, PSRA, DPS, district performance scorecard, school leadership, Girls education, and development and training programs for teachers etc.
- Key role I performed: coordination between the government and donor agency I worked for, handling media accounts of ASI, Minister and KPESED. Designing posters, social media posts, creating videos, writing scripts, voice overs, creative writing (writing slogans etc.)directing to camera man for the documentaries, visiting schools in far flung areas to collect data to use it for media campaigns, attending core meetings with minister for education, sharing ideas in the policy making meetings and much more.
- (Under the supervision of Education Minister-Shahram khan Tarakai, and Education Specialist Fawad Shah –UNICEF
- Responsibilities: Social Media Content: Tweets, Facebook posts, copy writing for public commercials by govt. and creating slogans, e.g.: “ Halka basta, kamyabi ka Rasta” campaign, script writing, writing press releases, arranging TV shows and press conferences, writing columns and news for education dept. for newspaper, coordination inter departments, creating voice overs for ads and documentaries for education.
- Working on the project ESPIG empowered by UNICEF.
- Managing media campaigns of projects: e-transfer policy, smart schools, smart bags, single national curriculum, and scholarship projects
- Instruction to designer to design print media and TV ads
- Analyzing social media trends
- Case studies
- Web content writing
- Monitoring social media trends, audience behavior, and competitor activity to identify opportunities and make data-driven decisions.
- Planning and executing social media advertising campaigns
- Managing customer services department
- Training sales team
- Placing adverts on Google, Facebook
- Generating leads for sales team
- Generating feedback to clients, feedback to Facebook and other social media comments
- Creating blog posts for websites, LinkedIn, medium etc.
- Managing Google business profiles
- Designing blog post images and posting on social media and reviewing feedback
- Managing pay-per-clicks ads ( I have a knowledge of XERO)
- Creating short videos for marketing purpose ( doing voice overs and editing )
I worked in a leading magazine that work on the national and international issues. My role was:
- Conducting Interviews of ambassadors to Pakistan and the Pakistani ambassadors to other countries, creating questionnaire,
- Writing columns, features, editorials for magazines, co-authoring magazines, conducting seminars
- News writing, feature writing, report writing, news articles
- Recording documentaries and script writing for foreign clients
- Branding executive
- Writing content for brochures and product papers
- Proposal writing, event management and creative work for team
- Communicating with Pakistan navy and international; development organizations: UNICEF, UNDP, USEFP,UNWOMEN
- Maintaining PR, interacting and Media Communication
- Responsibilities included script writing and being a critical research analyst
- Coordination with guests