Managed portfolio of the key account - BMGF, achieving a high level of stakeholder satisfaction.
• Spearheaded the on-ground implementation of the flagship data-driven GIS project GCSS, through cross functional collaboration and partner stakeholder management.
• · Coordinated with the government counterparts, donors, and partners, and acting as the focal point for the National Emergency Operations Centre (NEOC) on project’s activities.
• Prepared regular and specific narrative reports, meeting agendas as per donor’s requirements; including overseeing compilation of briefings and background information requested by the management, donor and/or the government.
• Spearheaded project communication internally and externally.
• Internalized best practices and lessons learned with local partners and stakeholders to build capacity of teams and disseminate products to key audiences including partners and donors.
• Successfully supported 18 Polio campaigns in over 1100 Union Councils whilst tracking more than 60,000 teams.

Collaborated cross-functionally with various stakeholders to identify and understand end-user needs, conduct research, and build high-impact digital health solutions/services.
• Actively participated in development of concept notes and proposals
• Managed and assisted design & development of a mobile application that prevents individuals from “Pretreatment-lost-to-follow-up” (Scaled up through Govt. of Punjab)
• Successfully on-boarded 1300+ private health care providers on a digital application that works as a referral mechanism (Scaled up through Govt. of Punjab)
• Developed contextualized country specific guidelines of a digital patient referral mechanism that has been endorsed by Provincial TB Control Program Punjab (Scaled up through Govt. of Punjab)
• Created and implemented a holistic internal communications guideline for 200+ employees of ASD to clearly articulate and establish reporting lines, mechanisms of internal & external communication. And periodically assessing and responding to internal communication requirements

Maintained a successful working network with journalists and media outlets for PR services (including Newspaper journalists, Digital media influencers, bloggers and influential pages etc.) Acted as a focal point for ‘A’ category clients
• Delivered multiple national level successful digital media campaigns and other communication campaigns using influencers and bloggers
• Successfully planned, organized and managed 30+ large and medium scale events in metropolitan cities of Pakistan
• Created multiple communication collaterals including corporate films, internal/external videos, Branding materials, Audio/Video messages, Brand Shoots, Magazines, Newsletters, Radio & Social media campaigns, IEC materials for clients.
• Designed and delivered multiple successful service, brand and product launches across the country 
• Assisted Nestle Pakistan in launching one of Pakistan’s largest Women Employment campaigns (Maan Humara Tum Say 2017)
• Assisted Telenor Pakistan in its Disability Campaign under its Corporate Social Responsibility program (2017)
• Assisted Pakistan Tobacco Company in its HR Transformation, Brand relaunch and Change Management campaign (Maximus 2018)
• Assisted World Bank (IFC) in launching their Women Friendly Workplace campaign in Sindh, Pakistan (2018)
• Assisted Ministry of Planning & Development, Punjab in its rebranding and internal HR campaign (2017)
• Assisted Telenor Pakistan in its Startup Incubation Program under its Corporate Social Responsibility Program (2016)
• Assisted multiple small-scale businesses with brand launches, visibility, business expansion etc.

Assisted in refining a mother & child nuitrition campaign; “Umeed Say Aagay”


Assisted in mapping, selection and engagement of campaign stakeholders
Assisted in developing and disseminating IEC material
Successfully planned, organized and managed 2 provincial launches of the campaign (Punjab & KPK)
Successfully managed news media, press releases and news coverage of provincial launches
Acted as the focal person for the campaign and the organization for Governement partners, development partners and other potential stakeholders
Improved and spearheaded organization’s internal and external communication
Introdced new communication materials like internal newsletters, external newsletters etc
Provided assistance in developing publications, case studies/success stories etc.  

· Assisted in successful completion of 2 Clinical Randomized Control Trials (Diabetes & Hypertension) on time and results of trials were published in BJGP Open (2017)
· In view of trials’ results and recommendations, Govt. of Punjab established a separate program on prevention and control of non-Communicable diseases in 2017
· Assisted my teams is project implementation, monitoring, evaluation & impact assessment.
· Assisted my teams in community sensitizing activities on behavior & lifestyle change through trainings and community sessions.
· Devised new mechanism of record keeping of field activities and reporting
· Assisted in tool adaptation of UNICEF ECD module according to local culture and language
· Arranged training and staff capacity building activities after training needs assessment checks
· Accompanied and supported senior staff on visits and meetings within Punjab, Pakistan

1. Pakistan Broadcasting Service, Radio Pakistan (Host & Asst Producer)
2. Radio 1 FM 91. Airwaves Media (Host)
3. IBEX House (Host)

Created content outlines for Radio shows
Designed radio campaigns
Event management
Hosted live radio shows
Made new promotional packages for marketing campaigns
Assisted in Audio & Video development and Voice over services
Managed social media.