As the Manager of Growth and Strategy at Abacus Consulting, primary task involves collaborating with the product development team to align our offerings with the needs of our target audience, maintain relationships with key stakeholders, identifying new business opportunities and driving revenue growth. I am focused on strategic planning, analysis, financial modeling, and process optimization. I developed international business development strategies, leading proposal efforts and delivering impactful sales presentations. My focus on customer success led me to manage client relationships and ensure timely project delivery. As a leader, I managed project documentation and supervised a team of technical writers. Additionally, I effectively led business development and sales teams, aligning them with company goals.
·         Primary tasks include collaborating closely with the product development team to ensure our offerings met the needs of our target audience and aligned with our overall strategy. I also leveraged my expertise in data analytics to develop performance metrics and track progress against our goals.
·         Building, establishing and maintaining relationships and  partnerships with key stakeholders, including vendors, customers, and investors to identify new business opportunities, negotiate deals, and drive revenue growth.
·         In summary, my experience as a Strategy and Business Development Manager has equipped me with the skills and expertise needed to drive organizational growth and achieve business objectives.
·         I am passionate about finding innovative solutions to complex problems and thrive in a fast-paced, dynamic environment. I am confident that my skills, experience, and passion make me an ideal candidate for any organization looking to drive growth and achieve success.
·         Here are some key points:
o    Proficient in tools like SendGrid, Mailchimp, Zoho Campaigns, Wix, SendinBlue, and Upwork for executing successful email campaigns and pipeline management.
o    Skilled in branding, sales and lead generation, technical content writing, email marketing, and campaign management
o    Skilled in research and data analysis, lead sourcing, target audience extraction, and SEO optimization for technical content writing and email campaigns
o    Experienced professional with excellent communication skills, adept at collaborating with various teams to optimize processes and boost revenue through strategic planning and team management.
o    Proficient in data analytics, Excel, and SQL (Basic level) for detailed market analysis, developing competitive intelligence, and evaluating potential investments, partnerships, and acquisitions.
o    Skilled in lead sourcing, target audience extraction, and keyword clustering for high-quality content aligned with email campaigns that drive conversions and revenue.

·         Main responsibilities include Branding, sales & lead generation, technical content for company Blogs, and Branding campaigns using email and social media channels.
·         Research, Data Analysis, and Exploration of new segments to increase customer base using data from Discover.Org and other online tools (for lead sourcing and extracting target audience) and performing analytics using MS Excel, scrubbing data of use and making presentations for management or clients – Tools (PowerPoint, Excel).
·         Helping sales, marketing, and support teams better communicate with customers.
·         Execution and supervision of Digital Marketing (email and social media) campaigns.
·         Supervision and Management of Business Development + customer retention campaigns.
·         Maintaining and researching current best practices and applying them to the execution of Digital Marketing campaigns.
·         Identification of target audience using research and new ways to grow customers.
·         Design and Implementation of SEO-optimized technical content for Digital Campaigns for the company to ensure better Branding resulting in customer growth.
·         Ensuring prompt and accurate communication with clients to minimize unsubscribes and opt-outs.
·         Creation and supervision of lead Database for Digital marketing and Business development using tools like Linked-In Sales Navigator, Seamless.AI, Lead411 and Discover.Org, Mailchimp, Wix, and Act-On software.

●        Main responsibilities include Branding, sales & lead generation.
●        Helping sales, marketing, and support teams better communicate with customers.
●        Responsible for the day-to-day, execution of email marketing campaigns in support of company and business unit objectives.
●        Maintaining and researching current email marketing best practices and applying them to the execution of email campaigns for the company.
●        Identifying target audience and researching new ways to grow an email lists.
●        Design and implement direct email marketing campaigns, proofreading emails for clarity, checking grammar and spelling, ensuring mobile-friendly templates, writing newsletters including all company updates, upgrade email templates using best practices and latest trends, personalization, and advanced features.
●        Ensuring prompt and accurate communication with clients via email to minimize unsubscribes and opt-outs
●        Creating email databases for lead generation
●        Analyzing campaign performance and suggest improvements
●        Ensuring emails follow industry policies and best practices.
·         Design and Implementation of SEO-optimized technical content for Digital Campaigns for the company to ensure better Branding resulting in customer growth.
·         Ensuring prompt and accurate communication with clients to minimize unsubscribes and opt-outs.
·         Creation and supervision of lead Database for Digital marketing and Business development using tools like Linked-In Sales Navigator, Seamless.AI, Lead411 and Discover.Org, Mailchimp, Wix and Act-On software.

As an Email Marketing Specialist, I possess a diverse skill set that encompasses various aspects of email marketing and campaign management. I am proficient in executing branding campaigns through email marketing, focusing on sales, lead generation, and technical content writing. I have hands-on experience with popular email marketing tools like SendGrid, Mailchimp, Zoho Campaigns, Wix, SendinBlue, and GetResponse. My expertise extends to email marketing campaigns and pipeline management, where I excel in designing HTML and responsive email templates. I have a proven track record in improving email deliverability and effectively warming up accounts for enhanced performance. Analyzing campaign data is a crucial aspect of my role, as it helps me derive key business insights and continuously monitor deliverability, open, spam, and click-through rates for optimized results. In addition to campaign management, I specialize in research and data analysis, enabling me to efficiently source leads and extract target audience information. I am skilled in crafting SEO optimized technical content that aligns seamlessly with email campaigns and Blogs, ensuring synchronized branding using high-quality keyword clustering techniques. Communication is vital in my role, and I am dedicated to ensuring prompt and accurate communication with clients. Working closely with the Lead Generation team, Data Enrichment Team, and sales team, I efficiently remove bottlenecks to maintain smooth operations and foster effective collaboration. Overall, my expertise as an Email Marketing Specialist lies in executing comprehensive branding campaigns, managing email marketing campaigns with data-driven insights, and delivering engaging content to achieve synchronized branding and successful conversions.
·         Primary tasks include branding, lead generation, lead qualification, and technical content for email marketing concentrating on company products to generate qualifying leads for the objective of developing a pipeline that will be utilized for conversion into potential customers or customers via email and social media channels.
·         Research, data analysis, and exploration of new segments connected to our products for lead generation and target audience extraction to build a customer base utilizing web-based tools such as propelmypr, Dux-soup, Muck rack, Lusha, and Appolo.io.
·         Using MS Excel for analytics, cleaning data of use through Zoho, and reporting campaign outcomes to separate qualified leads from the data through the process of Lead scoring and Lead analysis in the form of management presentations - Tools (PowerPoint, Excel, Zoho).
·         Managing and segmenting data in our system for monthly, weekly, and daily campaigns using Zoho CRM, Zoho campaigns, Sales-Push and Sendinblue.
·         Providing sales training on how to communicate with customers on qualified leads in a follow-up process, as well as how to create better and more engaging emails to convert better.
·         Execution and management of Digital Marketing (email and social media) initiatives.
·         Helping the organization in the revenue growth by Overseeing and managing business development and client retention activities.
·         Keeping up with and researching practices, then applying them to the implementation of Digital Marketing projects.
·         Ensuring timely and correct contact with customers in order to reduce unsubscribes and opt-outs, as well as figuring out how to convert an opt-out back into the customer database.

Projects worked on
Enpointe gov
Modern govit
Adonus Group
Collab9

Responsibilities
. Establishing good working relationships with manufacturers and distributors
• Pipeline management & Accurate forecasting on revenue opportunities
• Maintaining daily contact with existing clients and prospects via email and telephone to ensure customer satisfaction and promote additional revenue opportunities.
• Creating demand for revenue opportunities with focus on driving business
• Project Management and Lead Generation.
• Performing all sales duties (sales presentation, sales closing, follow through sales process)
• Keeping full track/status of the Shipments until the customer receives them and performing after sales service.
• Using SAP’s sales & logistics module to the fullest for attaining our goals

• Cold calling
• Telephonic sale / Order taking / Data Entry
• Telephonic Technical Solutions
• Identifying / finding new opportunities / customers for business

Software Engineer (internee)