Customer Business Development at 2300 Retail Outlets in Lahore, divided into Large, Medium and Small Tiers
• Ensuring maximum sales of Procter and Gamble Brands in given customer universe of High Frequency Stores, Cosmetic stores and Pharmacies.
• Managing a product portfolio of 12 brands and more than 280 SKUs i.e. Gillette, Ariel, H & S, Pantene, Safeguard, Olay, Oral-B, Pampers, Always, Vicks, Wella and Duracell.
• Managing a team of 9 sales executives, 3 merchandisers and daily basis coordination with Supply chain team
• Implementing KPIs like Coverage, Bill Productivity, TDPs and GS.
• Ensuring transparent transfer of discounts and trade payments to retailers.
• Ensuring best in-store display of merchandising material in Golden stores and Platinum Stores.
• 100% target achievement and growth ensured in all tarde channels in all brands.
• Routes rationalization and increasing numeric coverage along with resource optimization.

 Managing a team of territory sales managers, distributors and field sales staff in ten towns of Lahore
 Maximizing sales of all SKU’s of Tea Max and Dairy Queen(tea whitener), Haleeb (UHT milk), Tropico and Just fruit (juices), Desi Ghee and Cream
 Business development in outskirts of Lahore through channel development and management (Qasoor district and Shahdra)
 Handling key accounts including Gourmet and Dore.
 Ensuring agreed investments from distributors through monitoring of their assets, stocks and credit extended to retailers
 Load management of dispatches on daily basis
 Developing relationships with the wholesalers and retailers in order to maximize Haleeb’s products
 Monitoring of trade offers and distributors incentives and claims
 Ensuring best shelf place in retail stores for all Haleeb products
 Providing weekly market intelligence reports to the Regional Sales Manager

Hydrogen Peroxide Division (Descon Oxychem Limited)

 Handled planning and execution of local and export sales.
 Worked with distributors and textile customers for sale development and key accounts management in hydrogen peroxide business area.
 Calculated total market share of Descon Oxychem Limited versus Sitara Peroxide Limited in Lahore, Multan and Faisalabad.
 Worked with five distributors in Karachi, Lahore, Faisalabad and Amritsar (India).

Pulp and Paper Division

 Worked in capacity of Business Manager from February 2014 to September 2014.
 Handled sizing agents, optical brightener agents and surface sizing business areas.
 Achieved targets on basis of contribution margin, volume and receivables.
 Weekly reporting about competition’s pricing, product development, promotional activities and collection of samples for comparison testing.
 Worked with logistics and quality control for relevant decisions and planning.
 Prepared complete sales budget for 2014-15 for paper chemicals division.

Achievements at Descon:
 Successfully handled Descon Oxychem Limited and Pulp and Paper Division portfolio in capacity of Business Manager.
 Winner of Team Building Event 2014.
 Organized Joint Venture of Descon and Ivax India in February 2014.

Trade Marketing and Distribution Department,
Regional Office, Lahore.
Responsibilities at internship:

 Worked on a project of 4P’s of Marlboro versus Pakistan Tobacco Company’s premium brands i.e. Dunhill & Benson & Hedges.
 Observed and analyzed execution of trade marketing and distribution functions by field visits of 200 retail stores in Lahore.
 Interacted with retailers to find out reasons for decline in sales at some key accounts.
 Submitted a detailed analysis report the head office