Effect of Price and Quality of Diapers on the Consumer Behavior in Rural

تاریخ : جنوری ۲۰۱٦ - جولائی ۲۰۱٦

The Business environment is rapidly changing in this competitive environment of the popular trend was also struggling for maintaining its situations then it became important for the companies that they should know about their Price & Quality. Regarding an actual product it is of almost necessary to know the consumers satisfaction to the value accessible by the company in case of dissatisfactory result it was essential to establish whether the dissatisfaction is for entire product or part and what value do the consumers expect from you? The research will provide the related information to the organization about consumer’s approach towards their products Quality & Price. The research work was honest effort to find out the critical condition to consumers for the improvement of research as well as the organization. My research was devoted to analyses of consumer buying behavior to estimation of most important factors what impacts on consumer behavior rapid changing. My research aims to investigations about the changes in consumer behavior affected of Price and Quality development to information technologies and helps to realize the specific factors what should be taken into account in Satisfaction of consumer behavior. My study is purpose to determine the effect of Price and Quality on competitive advantage of baby diapers distributors in Pakistan. A descriptive research design is used to establish the effect of promotional strategies Price and Quality on competitive advantage of baby diapers distributors in Pakistan. My target to population is 100 diapers distributors in Pakistan and relatively small number a survey sampling is conducted. Primary data is collected by means of structured questionnaire. Descriptive statistics such as mean scores, standard deviation and frequency was used to analyze the data. I am findings revealed that popular to the respondents were of t