概要

Web-savvy digital marketer with more than ten years of experience in developing multi-channel Inbound communication strategies primarily through Google Ads, Social Media, Email and app store marketing, Search engine optimization. Managing, motivating teams and agency partners to reach goals. Highly skilled in identifying trends and insights and optimizing performance, brainstorming new and creative growth strategies by using digital marketing platforms. A committed individual who effectively evaluates end-to-end customer experience across multiple channels and touch points.

Areas of Expertise

PPC Campaign strategy and setup, Bid management, campaign optimization, Budget allocation, Performance analysis and ROI reporting, AdWords, Facebook ads,

Email Marketing Email strategy planning, Email campaign creation, Email copy writing, Email A/B testing, Email graphic design, Campaign analysis & reporting, Email automation. MailChimp, Aweber

Social Media Community growth, Customer service, social campaign management, engaging post creation, social analysis and reporting, facebook, twitter, linkedin, Instagram,etc

Mobile Site / APP app UX feedback, measure performance, Mobile user experience, Test and optimize mobile experience, Google play developer console, itunes connect, Firebase, AppSensor, Adjust.

Digital Selling Sale pitching, positioning and re-position, Ability to identify clients objectives/Needs, GAP analysis, Ability to ease clients resistance, Nurture client relationships. Handling objectives and building clients trust.
SEO - Keyword Research, Technical Audit, Content marketing, Link Building, Lead generation, PR, Web Page structuring, Traffic analysis and reporting. Google Analytics, SEMRush, Ahrefs, MOZ, Screaming Frog, Raven Tools
User Experience Accessibility audit, Responsive web design, Landing pages, Lead Capture, List building, Headline Writing, Copy writing, Split Testing, Conversion Optimization, UX analysis and Reporting.

项目

Different brands
Spectrum Telecommunication
The biggest search engine campaign for electronic devices in Poland.

工作经历

公司标识
Digital Marketing Manager
XpertDigi Pakistan
Dec 2019 - 代表 | Lahore, Pakistan


Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage our social media platforms.
Prepare accurate reports on our marketing campaign’s overall performance.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects.

公司标识
Digital Marketing Manager
United BPO Solutions
Apr 2018 - 代表 | Lahore, Pakistan

Manage all digital marketing projects of our USA clients, mainly working with Spectrum, DIRECTV, & Other Reputable Firms of USA.
I am mainly responsible for the Google Adwords PPC Call only Campaign of spectrum and DIRECTV, maintain ROI and optimization of all campaigns, Design and create strategic planning for social media and search engines marketing, able to play with huge budgets and ability to handle more then 10 campaigns at one time..
Also working for other Multinational USA Brands for their Digital Marketing.

公司标识
Digital Manager Marketing
Continental car Hire Ltd Uk
Jan 2017 - Mar 2018 | Lahore, Pakistan

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

公司标识
E-Marketing / Sales Executive
Samsung Gulf Electronics -FZE
May 2013 - Feb 2016 | Dubai, United Arab Emirates

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Allocating tasks to staff
Ensuring the performance of the staff is of a high standard
Reporting to management
Organizing holidays and training
Discussing and resolving problems
Carrying out performance reviews

公司标识
Internship at Samsung Electronics
Samsung Electronics
Oct 2012 - Mar 2013 | Seoul, South Korea

Collect quantitative and qualitative data from marketing campaigns
Perform market analysis and research on competition
Support the marketing team in daily administrative tasks
Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
Prepare promotional presentations
Help distribute marketing materials
Manage and update company database and customer relationship management systems (CRM)
Help organize marketing events

公司标识
Internship: Tech Intern at Souq.com
Souq.com
Feb 2012 - Sep 2012 | Dubai, United Arab Emirates

Help to manage SEO/SEM activities for online presence of website and to boost company sales,
maintain Google Adwords and other online advertisements works
Help drafting a detailed tech requirement document (Problem statement, process and basic requirements)
Maintain appropriate filing and documentation for all projects, Kaizen events and process improvement initiatives, communicate the same to senior leadership
Coordinate with IT and keep track of all enhancements that are requested, weekly update senior management on the progress (future launch’s, delays, mockup’s)
Draft weekly DPMO reports
Maintain open communications channels with project sponsors and present innovative ideas, issues and risks when required

公司标识
Sales Promotion Officer
NovaMed Pharmaceutical Pvt limited
Apr 2008 - Jan 2012 | Lahore, Pakistan

Demonstrate and provide information on promoted products/services
Create a positive image and lead consumers to use it
Use lectures, films, charts, and/or slide shows
Distribute product samples, brochures, flyers etc. to source new sales opportunities
Identify interest and understand customer needs and requirements
Set up booths or promotional stands and stock products
Report on demonstration related information (interest level, questions asked, number of samples/flyers distributed etc)

学历

American University in Dubai
硕士, 工商管理硕士学位, MBA Marketing‎
Human Resource ManagementMarketing Management Managerial Accounting-Operations Management–II
CGPA 3.6/4
2015
University of the Punjab
学士, , Bachelors of Commerce (HONS.)‎
Commerce
2010

技能

中级 After Effects
熟练 Brand Advertising
熟练 Data Analytics
熟练 Digital Media
熟练 Email List Generation
熟练 Google Ads Words
熟练 Google Analytics
熟练 Linked Analytics
中级 Motion Graphics
熟练 ommunications Skills
熟练 Paid Search Strategy
熟练 Search Campaigns
熟练 Software Documentation Maintenance
熟练 Team Building
熟练 قيادة المبيعات والتسويق
熟练 Web Marketing Strategy

语言

熟练 英语
熟练 乌尔都语
中级 阿拉伯语
初学者 俄语