Leading the Creative and Marketing of Gents Category of Borjan
Leading OOH and DOOH of Borjan , Mocciani and Caanchi & Lugari
Leading the Magazine Ad Releases of Borjan, Mocciani and Caanchi & Lugari
Social Media Campaign Development of Borjan, Mocciani and Caanchi & Lugari
Social Media Content Writing of Borjan, Mocciani and Caanchi & Lugari
Handling of Media and Creative Agencies
Leading the Marketing of Whole Sale Business
Photo shoot and Catalog Development for Whole Sale Business
Leading the Launching/Re-Launching of New Shops
Leading In-store Branding of Stores
Advertisement Assets Tax Negotiations with Contractors and Tax Authorities
Setting the Marketing Budget and Financial Management of Marketing Department
Leading Malls Advertising of Borjan and Mocciani
Development of Marketing Strategy of Borjan
International Exposure of working with Swatch Swiss and UAE Headquarters
International Exposure of working with UAE Malls Management for Borjan malls shops advertising

Responsible for Planning and Executing all the ATL, BTL, Social Media Marketing and Online Marketing of Swiss Watch Brand "Swatch"
Inventory Ordering from Swatch Headquarters
Distribution of inventory in Pakistan
Visual Merchandising of Stores
Managing all the Day to Day Operations of Swatch.

Responsible for Managing HRIS and SAP.