a) Managing the Embassy’s social media accounts (Twitter, Facebook & Instagram) to promote Embassy objectives
b) Producing audio/video and written content for the Embassy’s digital platforms
c) Partnering closely with the Ambassador’s office and colleagues in Press & Cultural Section to plan and develop strategic content
d) Analysing social media pages to evaluate, measure and improve performance
a) Writing scripts, recording videos & editing them to produce news stories
b) Managing Hum News’ social media pages (Facebook, Twitter, YouTube & Instagram)
c) Monitoring live stream across all digital platforms
a) Proofreading video scripts and subtitles
b) Correcting typos and other grammatical errors
c) Reviewing videos for consistency in grammar
a) Overseeing the production of documentary films & television/radio commercials
a) Writing scripts for the same
b) Managing websites & social media pages of the agency's clients
c) Coordinating with designers for digital productions & graphic arts
d) Organizing events, such as Pakistan’s leading travel trade show, Pakistan Travel Mart
a) Writing scripts for documentaries and television & radio commercials (in both English & Urdu)