Having being graduated with MBA (Marketing) from an Institute that thrives to deliver the most Globally Competent Professionals, being an experienced growth marketer and acquiring a vast level of multi experience, I do believe that my expertise in Marketing & Strategic Brand Development have and can result in better brand returns and is more consumer centric , My purpose is not to prove myself about what I can do but what I can give to my organization being an asset is my main concern, my major accomplishment includes successfully completing projects more efficiently & turning Institutes Businesses in getting High Net Profit returns, Currently at FMZK Foods have changed and delivered Price Change Mechanism Policy while analyzing what the end consumer requires in terms of packaging and pricing, re initiated their online E-Commerce platform (www.zamzamfoods.com) and started fetching online sales from '0' to PKR '500,000' monthly, made the company venture into Local Sales (Distribution Sales) Nationwide from December 2022 and made it working as a separate Branch with monthly sales of PKR '2 Million' as a start, launched Corporate Customers 'Agreement Based Sales' while targeting top 100 customers in Karachi, made sure Visibility In-Branch is 100% updated and steadily ncreasing customers footfall for sales.
Giving my previous experience at United King Foods, Started their Corporate Sales in Nationwide & MeNa region and accomplishing PKR 50 Million Annual Target and getting onboard Active 75 Corporate Clients with monthly active sales and for Middle East increasing a USD 130,000/ annual Distribution Demand and opening new market in Saudi Arabia & Oman for UKF Packaged Goods,
At Far Eastern Impex, My major Team Accomplishment was integrating CEIA Food Grade Metal Detectors and Increasing Sales to PKR 100 Million Plus of one Segment, Launching Vibgyor Consumer Sales Platform Successfully on CRM and Physical Stores (LMT) while achieving a quarter target of PKR 10 Million for newly launched branch
At TRG (Ibex Global) achieving a B2B sales generation of around USD $50,000 in just under a month for AT&T Business Solutions, this was one of my major accomplishment
I work on the given steps of Corporate Social Responsibility by doing that I know that I can call my self as a graduate Professional, My aim is also doing certification in CSR, Cores Sales & Marketing and Cost Management as well as targeting my Job Goals at a renowned MNC Organization where I can progress my Skills to extensive High Level, I do consider my self as being an Asset to my Organization.
Managing Nationwide Modern Trade Stores (LMT/IMTs) as well as E-
commerce channels line Panda Mart, Krave Mart and other platforms where
major work based role is achieving Maximum Sales with Team of 20 Personals
(KAMs, Merchandisers & Sales Officers), while also managing Distribution
Sales and maintaining a moderate to high (12% - 17%) Quarterly Growth on
nationwide sales
Play role in formulating brand communication strategies (ATL & BTL) in view of corporate image, long and short term objectives/ profit motives. Develop the entire 360-degree marketing campaign for all 4 business divisions (Vibgyor Foods, Vibgyor Culinary Solutions, Engineering & Automation, Scents & Care).
Develop interactive, direct marketing, media, creative and sales promotion strategies.
Develop the core positioning and communication for the products and services offered by Far Eastern Impex.
Engage and manage external agencies and creative for execution of marketing plans and creative ideas.
Tracking of marketing expenditure and budget.
Implement strategies to revive products that are in the decline phase of Product Life Cycle.
Keep an eye on competition activities. Develop and update the COMSCAN.
Continually seek new and innovative / creative ideas to ensure top of mind awareness for Far Eastern Impex product offerings using various tools, including but not limited to Facebook, emails, Whatsapp, SMS, etc.
Initiate development of presentation & sales tools for sales support for all 4 business divisions.
Ensure that all products and offerings are listed on the FEI website.
Ensure presence of Far Eastern Impex on all principals’ website.
Manage development of corporate Newsletters.
Support all internal departments (primarily sales & HR) in meeting internal marketing requirements.
ONLINE COMMUNICATION:
Plan and supervise initiatives of digital & Social media included but not limited to.
Facebook, Twitter, Instagram, LinkedIn, web advertising, keywords, meta tags and developing strategies for search engine optimization.
Trigger brand recognition in target audience and tap the potential markets.
Manage a coherent digital presence of Far Eastern Impex considering the requirement of each business division, particularly for the Vibgyor Culinary Solution.
Manage the creation of social media content with the agency, including but not limited to recipe