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خلاصہ
Muhammad Yaqoob Malik
House No.580-B, Block K, Sabzazar, Lahore | M: 0332 843 2287 | E: Muhammad.yaqooblhr786@gmail.com
PROFILE
- Seasoned professional with demonstrated ability to achieve outstanding results within challenging environments and circumstances.
- Strong leadership skills; Proven track record of strategic planning & implementation, increasing performance, reducing costs, increasing efficiencies and improving bottom line profitability.
§ Over 20 years of rich managerial experience with 10 years’ experience at senior level.
- Specific expertise in Sales & Marketing, Product Management, Customer Relationship and operations.
- Accomplished manager with ability and skill to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment.
- Well-developed analytical, interpersonal and communication skills. Adept at identifying performance gaps and solving challenging problems.
ACCREDITATION
§ Best Performance CEO Award for consecutive 4 years
§ Negotiated & won the exclusive Vendor Agreement for PepsiCo International
CORE COMPETENCIES
§ Strategic Thinking
§ Project Planning & Execution
§ Facilitating and Managing Change
§ Product Management
§ Strategic Marketing & Management
§ Effective Communication
PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS
ASIA ELECTRONICS, LAHORE
Head of Sales & Marketing (Jan2022 – To date)
§ Developed Brand awareness on behalf of multiple brands like, Haier, Gree, Dawalance as per agreed targets.
§ Achieved 10% growth in overall Sales on Year-to-Year Sales
Boss Furniture:
Head of Corporate B2B and B2C Sales (June 2019 – To dec 21)
§ Re organized Team management institutional sales
§ Sales training seminars for corporate sales
§ Increased Modern Trade business and Brand Shops
§ Export Sales
HAIER PAKISTAN, LAHORE
Country Manager Product & Corporate Sales (February 2016 – May 2019)
§ Prepared and implemented strategic plans which dictate direction of the Company, provided guidelines for execution, and ensure that all the teams are in line with objectives.
§ Supervise brand awareness activities, processing activities: develop, implement and monitor plans for improvement in these areas.
§ Delivered a best transaction sales CAGR of 22% for 5 straight years.
§ Negotiated and won PepsiCo International Agreement for supply of Deep Freezer.
§ Launched new products – Deep Freezer, Refrigerators in line with the regional goals.
HAIER PAKISTAN, LAHORE
Head of Key Dealers & Exports Sales (B2B) (November 2014 – February 2016)
§ Assessed and restructured the Distribution Channel Planning.
§ Developed highly motivated team to meet the given targets as per Company Policies.
§ Explored markets planned and implemented the company’s export policies through appointment of distributors’ network throughout world with a special emphasis on Middle East & South Asian States
§ Pioneered and executed channel separation strategy to unlock long term growth for the brand, providing superior customers & improving ROI.
§ Established working relationship with external parties which support the achievement of External goals.
§ Ensured the Profitability of the dealer with lucrative price & policies of the product to get the attention of the mega dealers.
§ Exceeded the export sales target of half million US Dollars for the first year
VARIOLINE INTERCOOL PAKISTAN LIMITED, LAHORE
National Manager (August 2010 – October 2014)
§ Developed a strong brand name of the Group through effective marketing planning using the tools like print media, TV, and Seminars etc.
§ Successfully implemented new marketing strategies resulting in the phenomenal growth in brand acceptance and sales.
§ Achieved the milestone of 04 billion Sales Volume.
VARIOLINE INTERCOOL PAKISTAN LIMITED, LAHORE
Manager Business Development (September2008 - July 2010)
- Launched the brand in local market and developed multiple distributors throughout the country.
§ Achieved record sales of 2 Million USD first time from local market in first year
DWP GROUP PAKISTAN (SAMSUNG & GREE), LAHORE
Sales Manager (September2001 - Augst 2008)
§ Analyzed market trends, set key sales targets, developed sales promotional strategies, and provided continuous feedback on market trends to the top management
- Developed & established new dealer network on proven track.
- Managed to exceed the demanding sales targets with the team on regularly & achieved sales targets.
CANDY HOME APPLIANCES, LAHORE
Area Sales Manager (January 1998 - Augst 2001)
§ Restructured the Lahore Office and recruited a new team of professionals
§ Enhanced the corporate customer base by targeting the concerned industries
§ Defined 2-year sales targets, devised marketing plans and actively participated in business development
§ Achieved sales of 1.5USD, exceeding target by 50%, within a year in imports only
§ Achieved 100% increase in the clientele as well as in business volume within a year time
§ Successfully led the team marketing and customer clearance executives
EDUCATIONAL QUALIFICATIONS
§ Master of Business Administration (MBA - Marketing), Institute of Business & Management, University of Engineering & Technology, Lahore
§ Bachelors in Commerce, The Punjab University, Lahore
تجربہ
Country Manager Product ,Commercial Export Sales
During my time at Haier Pakistan i was multi tasker Being a senior i look after Product Ref,DF and HOD of Export sales.Keeping in view my presentation skills & my experience in commercial company like varioline they gave me responsibility to PepsiCo & other multinational brands project.Within limited time Haier was Approved vendor of PepsiCo due to best presentation skills & relationship management.
National Sales Manager
From August 2008 to 2010 worked as as Manager Business Development for domestic Appliances including imported refrigerators fridge & Washing Machine of Zanussi & Electrolux also developed Deep Freezer product lineup with 15 models for domestic market,Visi cooler for commercial clients like PepsiCo & Coca cola. Developed a dealer net work throughout Pakistan in metropolitan cities like Karachi ,lahore,Rawalpindi &Peshawar & small towns. December 2010 Promoted to NSM & HOD for Export sales.
Manager Sales
Started my job at Lahore than promoted & transfered to Big branch of Gujranwala leading the team on proven track from Gujranwala,Sialkot,Kharian.During my time i look after high prfile deals Country champion Malik Brothers,Afzal Electronics and regional sales award holder with my team & support of senior management.Gained the confidence & skills and awards from CEO. launched world renowned New Gree AC and met the sales and collection targets sucessfully.
Area Sales Officer / Area Sales Manager
Started job as ASO at Candy Freezers office within factory permises and learned a lot experience from sales,production,logistic managemt etc.During job gave attention towards work with ethics and promoted Sales Manager North i-e from lahore to Peshawar.Received best sales award from CEO of the company.