Responsible for Central Region.
• Working with merit foods as a Regional Sales & Distribution Head.
• Managing the sales and distributions of the all Punjab towns & cities.
• Achievements of sales Targets, Capturing and Growing Market Share with in time.
• Supervising sales teams / individuals at all levels and maximizing their output,
• Ensure optimum stock level at all levels and timely ordering and dispatches.
• Improve Networks and ensure smooth delivery up to retail level
• Improve and ensure brands availability / visibility
• Managing relationship with distributors as well as trade
• Market Research & Competitive Analysis
• Sales Forecasting & Growth Planning
• Key Account & Territory Management
• Reporting to the Director Sales.

Citro Pak is the largest producer of different fruits concentrates,and big supplier of pulp to Nestle,
And export many countries around the world.
Job Description:
• Working as Business Manager in Lahore Region.
• Managing all Juice business in all Modern Trade/Retail in the Region.
• Managing all Sales Executives/Distributors and their performance in reference to their
Targets and ensure a smooth operational functionality of distribution team .
• Conduct monthly business review meeting with S.Es & Distributors for comparing the
Sales number with actual targets and last year’s performance.
• Managing the realistic budgets for sales activities, promotional activities.
• Managing Supply chain /Logistics matters in all regions.
• Managing team building/ training, hiring and also set target for the Team.
• Forecasting the annual targets, quarterly and monthly targets for sales team.
• Providing quarterly results assessments of sales staff’s productivity.
• Reporting to the Director Sales.

• To manage Unilever/Tobacco business in Lahore Region.
• To lead all sales tem i.e. Area Sales Executives, DSR’s & Delivery officers for target
Achievement and smooth operations.
• To develop Forecast and Targets Splits Area / Territory Wise.
• To conduct monthly business review meeting for comparing the sales number with actual
targets and last year’s performance.
• To manage the realistic budgets for sales activities & promotional activities.
• To manage Warehouse/Logistics matters, Develop Efficient Route Planning and Service Frequency.
• To plan Team building / training activities &ensure required hiring etc.

Metro Cash & Carry deals in wholesale business in Pakistan.
• Coach the team regarding the principles of stores and operating procedures
• Maintenance of stock and make sure the physical & system based stock is same
• Organize the regular inventories/ordering of the goods after analyzing the various factors
• To create the healthy relationship between the suppliers and the company
• Responsible to create healthy environment between customers & the company
• Supervision of staff and there planning
• Develop the trusting atmosphere and manage conflicts
• Handling customer complaints & customer services .