 Bringing new clients on-board, fostering relationships with clients and enhancing brand awareness by developing effective promotion and operational strategies
 Collecting, evaluating and presenting information to design marketing framework by providing strategic framework to reinforce unique ideas and preparing operational reports addressing sales performance and inventory records
 Keeping check of sales performance and brand performance by conducting site visits across country. Managing key accounts and fostering healthy relationships with business partners and stakeholders
Major Achievements:
 Leading consumer engagement retail activity for Philip Morris (Pakistan) Limited in Punjab & KPK with a team consisting of more than 150 members, ensuring timely reporting and intact results delivering 121% sales vs. target
 Managed road show activation (float activation) in Sindh region for L&M for Philip Morris, (Pakistan) Limited delivering 138% target achievement
 Managed road show activation (float activation) across Punjab region for Morven by Chesterfield for Philip Morris (Pakistan) Limited ensuring proper merchandising delivering 102% sale vs. target achievement
 Managed road show activation (float activation) in Peshawar region for Red n White Special for Philip Morris (Pakistan) Limited delivering 100% sale vs. target achievement
 In Store activation in Punjab region for Sathi and DO brands for Green Star Social Marketing
 Orchestrated Careem Opportunity Center’s Branding for KLI
 Planned and Executed Red Bull Cricket Campus 2017 and 2018 across Pakistan

 Developed annual budget, sales plan and concocted product positioning strategies. Performed competitors’ analysis and monitored market data using Information Medical Statistics (IMS)
 Trained sales team regarding promotional strategies, promotional content and product specifications.
 Managed brand activation function of skincare products portfolio. Supported process of new product development and coordinated with business development and quality control & regulatory affairs departments

•Planning and creating Marketing campaigns as per client’s brief and come up with the Big Idea backed up by Strong Research and consumer insights
•Preparing detailed Execution Plan and Operational plan
•Ensuring execution as per the agreed parameter
•Working closely with the client servicing and execution departments to make the project more practicable
•Deployment and Itinerary planning for all the activities
•Vendor Management
•On Site Activation Coordination
•Monitoring the success of the campaign as it runs, suggesting changes and improvements

•Planning and creating Marketing campaigns based on Client’s brief with detailed Execution Plan, Budget and Operational plan
•Coordinate the day to day activities of the company’s Events/Activations and Productions
•Handle client’s queries and troubleshoot on the day of the activity
•Preparing the Cost Comparatives and Quotations
•Project Costing
•Client Services
•Managing Administration and Logistics pertaining to any Event/Activations
•Responsible for Event/Activation Registration, Processing and Follow up
•On Site Activation Coordination
•Vendor Management
•Initiate requests for customer quotations and purchase orders for suppliers
•Assist with Budget negotiation, prepare budgets, providing periodic progress reports
•Plan venue layouts and the entertainment program, scheduling workshops and demonstrations by liaising with client as well as in-house designers
•Close out all activities as required; Post-event evaluation, including data entry and analysis and producing final reports for each activity
•Maintain digital and paper files systems

•Planning and presenting complete marketing plans (BTL components) for various clients including Unilever Pakistan, Shan Foods, Millac Foods, Alladin (Atco Laboratories), DANONE, LG Pakistan, Wi-Tribe, Pakistan Air Force, National Foods
•Responsible for onsite activation
•Research/Survey for the brand persona, the target market and competition analysis
•Feasibility of creative idea
•Coordinating with Creative and Client Services to give marketing solutions to clients
•Project Costing
•Client Services
•Sales forecasting
•Deployment plan for the activation including cities and number of estimated contacts (customers tapped)
•Itinerary Planning for all the activities
•Establishing timelines for production, procurement and other deliverables
•Keep a daily tracking report for the campaign once it’s on ground
•Liaising with the client during execution phase for reporting and trouble shooting