Devising, managing and prioritizing the overall marketing strategy of the university.Developing, managing & steering the overall admissions campaign of the university.Coordinating with print/electronic media partners & advertisers for dissemination of university materials (billboards, ads, PRs, hoardings, etc).Preparing, managing and overseeing the budget for yearly marketing & communication campaign.Hunt and represent university in national and international educational expos, symposiums, & conventions.Manage the website and social media platforms for the university (Facebook, Instagram, YouTube, Google)Developing and managing the branding of the university as a whole and specifically for its departments and societies.Keep an eye on the latest trends, programs in demand, new insights & develop reports for presenting it to the management/BoG.Liaising with departments to develop extensive plan for outreach activities/road-shows to different colleges, schools & institutions.Coordinating with various student societies and plan out events as per yearly event calendar/academic schedule.Coordinating with various industries, embassies, diplomatic missions, consulates for possible linkages. Manage all official visits to the university.Coordinating with various international universities for possible establishment for student and faculty exchange programs.Planning, managing and overseeing foreign trips of students & faculty for conferences/exchange programs.Developing and managing the contact list of all stakeholders (students, alumni, delegates etc).Custodian of the university's brand image & overall reputation in the market.Devising, developing and maintaining university's promotional material (videos, shoots, graphics, designs).Creating linkages with private/public sector employers, formal/informal associations, overseas recruitment agencies, local relevant authorities and NGOs to ensure effective placement of the graduates.

Strategize, prioritize and drive the overall marketing & communications campaign for the university. That includes heading the Digital Media & Print Media Campaign of the University.Responsible for arranging all internal and external special events, trade-shows, exhibitions, promotions and partnerships on behalf of the university. Execute high performance events aligned to University's marketing objectives.Set and implement social media and communication strategies.Develop & maintain community of active students, researchers, professors and industry representatives across KPK.Organize and participate in events to build community and boost energy among the community.Secure and manage event locations, including event space and lodging for participants.Liaise with various stakeholders (internal & external) in-order to build relationships for potential sponsorship opportunities.Develop and impart various capacity building training's to the community.

Responsible for managing the over-all HR functions at Pakistan office. Being the focal person for Recruitment & Selection, Performance Management, Employee Advocacy, Training & Development across Pakistan office

(Based in Peshawar office, with a core responsibility of managing the development, implementation and evaluation of various Training & Development strategies across the entire Khyber Pakhtunkhwa region.)Proposed and developed new T&D strategies, which added value to the overall performance of the organization.Organized and implemented over 70 training sessions on enhancing the soft-skills, hard-skills and functional area skills of over 1500 employees.Developed and maintained monthly training calendar focusing on improving customer service, which eventually resulted in 30% increase in better customer response.Established a culture of progressive learning & development.Assisted the HR department in implementation of other HR functions (recruitment, employee orientation, performance management) across the organization.Awarded as best employee of the month (May 2014) by Project team lead.

(Worked as an in-charge of HR & administration department, with key responsibilities of devising strategies for smooth operation of business processes. Main tasks included assisting in recruitment process and T&D activities, implementation of ERP system, preparation of annual budgets and payroll, developing SOP for various business operations.)