概要

I hail my passion in managing people, owed to my ability of liaising with individuals in a professional yet empathetic manner. I have a good understanding of brand aesthetics, brand development and the customer experience. My approach to management is dynamic, allowing me to plan work flow and form strategies with the resources available. I believe in working within a team and establishing synergy through collective skills and brainstorming. I have gained a lot of experience in managing the teams and clientele through motivation and counselling. I place emphasis on creating or contributing to a positive environment where productivity and great ideas can flow. I also have expertise in Social Media Marketing and skills in graphic design.

工作经历

公司标识
Project Coordinator and Social Media Marketing Manager
Xinix
Mar 2022 - May 2022 | Lahore, Pakistan

➤ Direct communication with clients and the team to ensure timely delivery of tasks
➤ Accompanied the the Head of Marketing in meetings with the client and contributed in brainstorming sessions for marketing strategies and planning workflow
➤ Maintaining and monitoring project plans, project schedules, work hours, budgets, and expenditures.
➤ Documenting and following up on important actions and decisions from meetings
➤ Preparing necessary presentation materials for meetings
➤ Providing administrative support as needed
➤ Developing project strategies
➤ Ensuring projects adhere to frameworks and all documentation is maintained appropriately for each project
➤ Create a project management calendar for fulfilling each goal and objective
➤ Liaised with the management and client for quarterly and yearly work plans
➤ Devised Business Development and branding strategies
➤ Setup social media presence for various brands
➤ Strategized content marketing for brands onboard
➤ Assisted in screening and hiring the team 

公司标识
Client Coordinator and Marketing Manager
IPPBX LLC
Jun 2021 - Feb 2022 | Lahore, Pakistan

➤ Campaign Planning, Execution and Marketing
➤ Ensuring day-to-day communication and reporting for the clients and the teams
➤ Ensuring team members have the supplies and resources they need to complete their assigned tasks on time and within their budget limits
➤ Organizing reports, invoices, contracts, and other financial files for easy access
➤ Planning meetings and organizing project logistics
➤ Performing billing and bookkeeping tasks
➤ Creating marketing plans for designated campaigns
➤ Competitors' analysis in order to aid market research and channels to utilize for effective results
➤ Ensuring coherence of brand understanding among the teams involved in the respective projects
➤ Assessing and adjusting business/project strategies
➤ Getting a grip on the back-end technical elements that are crucial to campaign delivery process (e.g lead generation, outbound calling system design)
➤ Planning individual campaigns for product/service appropriate platforms (Facebook/Instagram and YouTube)
➤ Audit and supervision of individual social media marketing campaign designs
➤ SEO startegy assistance and analysis for the strongest rankings and traffic
➤ Analysis of objectives and strategic tactics suitable for each individual campaign
➤ Paid campaign designs' assistance for multiple objectives as intended 

公司标识
IT Coordinator and Marketing Manager
Bloomstar School System
Jan 2021 - Jun 2021 | Faisalabad, Pakistan

➤ Merged the manual data entry records and its processes onto the solutions software
➤ Established a live chat support module for the assistance of the pupil or their guardians
➤ Ensured all relevant operating bodies had a strong grasp of the relevant modules, their functions, and its operations
➤ Streamlined work processes in the office to make use of the IT solutions present at hand and maximize productivity
➤ Planning and executing marketing campaigns
➤ Overseeing and directing media content for promotion
➤ Managed social media and digital marketing
➤ Directed entire print media and the advertisement spots
➤ Capitalizing all marketing channels, especially social media to draw more students towards enrollment 

公司标识
Marketing Manager
Cafe Serenity
Dec 2017 - Dec 2020 | Faisalabad, Pakistan

Achievements/Tasks
  ➤ Built and nurtured the brand awareness through online traffic and converted them into in-store visits
  ➤ Implemented a direct customer communication channel for better insights and developed a customer services cell
  ➤ Negotiated and executed partnerships with several platforms for business growth
  ➤ Oversaw restaurant operations and restructured processes for increased efficiency and effectiveness
  ➤ Hands-on learning of the front stage and back stage operations of the restaurant to assess dynamics and technicalities of the jobs
  ➤ Responsible for increasing sales and brand growth
  ➤ In charge of training employees in providing smooth customer experience
  ➤ Trained Marketing Executive in handling social media and getting customers to sign up for the restaurant’s exclusive loyalty program
  ➤ Created hype for newly added products to jumpstart its sales
  ➤ Evaluated the role of each of the marketing channels and their effectiveness for budget optimization
  ➤ Launched various campaigns regarding services and promotions and analyzed the effectiveness against ROI
  ➤ Designed content and graphics for all advertisements and marketing platforms
  ➤ Set up and managed entire social media presence for the business and promoted them to maturity
Additional Job Roles - Human Resource & Finance
  ➤ Recruitment and selection for job openings and determining the best fit for the business
  ➤ Evaluating staff performance, briefing and adjusting periodic goals to boost productivity
  ➤ Designing positive and negative reinforcement policies to encourage ideal work attitude
  ➤ Handled and addressed the workplace matters, demands
  ➤ Adjusted goals and budgets under various circumstances while maintaining financial targets
  ➤ Dealing and negotiating terms with vendors and suppliers to ensure cash-flow remains most liquid

公司标识
Marketing Campaign Manager (Part-time)
Amna Barkat Helping Hands (NPO)
Aug 2016 - Dec 2020 | Faisalabad, Pakistan

➤ Designing and executing fundraising campaigns with on-site arrangements
➤ Regular campaigning for new doners
➤ Building awareness in the locale through print ads and digital marketing

公司标识
Teacher's Assistant
Lahore School of Economics (LSE)
Jan 2017 - May 2017 | Lahore, Pakistan

Achievements/Tasks

Oversaw and edited group projects in all phases of completion
Prepared dynamic presentations for the instructor based on the course material
Ensured adherence of all pupil to the deadlines and guidelines

公司标识
Marketing Manager (Part-time)
Donny Feathers (Small student start-up)
Sep 2013 - Oct 2015 | Lahore, Pakistan

Formed presence on some social media platforms
Ran ads and promotions regularly all over the country especially targeting students and youngsters 

公司标识
Intern, Marketing Department
Avrex Global Pvt. Ltd.
Jul 2014 - Aug 2014 | Faisalabad, Pakistan


Observed use of digital marketing tools to communicate with potential clients
Attended various meetings of the company's personnel with other businesses

公司标识
Head of Publications
Beaconhouse School System
Jan 2013 - Jan 2013 | Faisalabad, Pakistan


Newsletter Publication team, Publication Department 
Published three newspapers of the social events 

公司标识
Web Designer
Bloomstar School System
Jul 2012 - Aug 2012 | Faisalabad, Pakistan

➤ Designed and launched the school's website


 

学历

Lahore School of Economics
学士, 工商管理学士学位, ‎
Finance, Marketing
CGPA 3.5/4
2017
Beaconhouse School System.
中级/A级, , ‎
Accounting, Economics, Sociology
2013

技能

中级 Typing Speed
熟练 Accounts Management Sklls
熟练 Adaptive Leadership
初学者 Adobe Photoshop 
熟练 Advertisement
初学者 Agency Coordination'
中级 Brand Advertising
中级 Brand Development
熟练 Brand Management
中级 Brand Marketing
中级 Branding
熟练 Computer Profcient
初学者 Concept Planning
中级 Content Management
熟练 Content Marketing Skills
中级 Content Writing
熟练 Cooordination Skills
中级 Corporate Counseling
熟练 Craft Command
中级 Creative Wiring
中级 Creative Writiing
中级 Creative Writing
熟练 Cross Team Communication Skills
中级 Customer Acquisition Skills
熟练 Customer Focus
熟练 Customer Relationship Management
熟练 Customized Adaptation
熟练 Digital Marketing
熟练 Digital Marketing Management
中级 Digital Media Marketing
初学者 eCcommerce Knowledge
熟练 eCommerce Project Management
熟练 Email List Generation
熟练 Employee Relations Management
中级 Export Management
熟练 Fluent in Coordiantion
中级 Google Ads Planning
熟练 HFO Operations Handling
中级 Integrated Brand Marketing
熟练 Learn New Programs Quickly
中级 Linked Analytics
中级 Market Awareness
中级 Market Knowledge
中级 Market Strategy
熟练 Marketing Skills
初学者 Marketing Process
熟练 Media Channels
熟练 Microsoft Excel
熟练 Microsoft Powre Point
熟练 Office Coordination

语言

熟练 英语

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