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概要
I have a strong understanding of brand strategies and brand launch campaigns while being proficient in business research. I have contributed significantly to PEL ecommerce, collaborations, Merchandising and Product launch projects through my collaborative efforts, employing communication and leadership abilities. I have successfully launched the campaigns at PEL which are wedding jackpot, Insta Cool Refrigerator, Led, Air Conditioner, Deep freezer and Microwave Oven.
工作经历
Marketing Executive
• Leading PEL ecommerce in house and third party platforms including social media handling
• Leading merchandisers activity all over the Pakistan – design and launch android App for reporting and data gathering
• Conduct merchandisers training of Point of sale material deployment, display status, product quality, market footfall tracking and relationship development with business partner
• Successfully launched “Wedding Jackpot” Campaign. Biggest cross collaboration campaign across BTL & ATL platforms across platforms
• Successfully launched ColorOn Led TV campaign across the Pakistan including malls activations, cinema activations and shops branding
• Successfully launched “Jagah banane main champion” deep freezer campaign, “Thanday ka dhoka, ab nahin hoga” 4D heating MWO campaign “InverterOn hai to cool hai” Refrigerator campaign, “thandak or savings loot lo” InvetrerOn Air conditioner campaign on BTL and ATL platforms
• Liaison with creative and media agency for campaigns, shoots and daily jobs
• Float activities for different products and sales promotions
• Successfully organized and executed dealers and floor sales men trainings across the Pakistan
• Successfully planned and executed and monitored PEL largest ‘Dealer and Sales Summit’
• Monitoring TVC’s cable and cinema campaigns across the Pakistan
• Negotiating with vendors for POSM pricing and timely requisition
• Internship supervisor for summer internship program