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概要
IT Specialist with over 2 years of experience in information technology. Expert with a wide variety of security, engineering, networking, and operating system software. Possesses an Associate Degree in Information Technology.
项目
工作经历
SEO Expert
Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Built, implemented and updated effective SEO strategies.
Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
Researched and analyzed competitor website and advertising links to gain insight into new strategies.
Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
WordPress Expert
Created and updated re-usable code libraries to streamline WordPress development cycle.
Leveraged strong understanding of WordPress core to manipulate admin and theme components.
Designed interfaces and graphics for presentations and mobile-delivered applications to enhance content.
Converted design assets into component-based HTML, CSS and JavaScript.
Responded to and corrected issues preventing business or customer use of site or features.
Delivered quality commercial websites that met coding standards and cross-browser compatibilities.
Digital Marketing Specialist
Monitored and optimized advertising campaigns using Google, Facebook and Bing.
Managed marketing campaigns to cultivate brand awareness and drive website traffic.
Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
Collaborated with internal departments to build digital experiences and achieve marketing goals.
Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
Identified growth opportunities and developed initiatives to increase market share.
Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content.
Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
