PAC GROUP OF COLLEGES
PAC is a pioneer institute of Pakistan in the field of accountancy education imparting quality education services since 1987. It is an approved teaching institute by the national and international bodies i.e. (ICAP) – Pak, (ACCA) – UK, (ABE) – UK and (ICFA) – USA. It is providing the educational services to the students of CA, ACCA, CFA, CISA and various training programs. It has 5000+ students and 200+ faculty members.

MANAGER MARKETING
 Gulberg Campuses
 Garden Town Campus
 School of Distance Learning
DOMAIN OF WORKING
 Services Marketing
 Business Development
 Admissions Retention
 Event Management / Extracurricular Activities
• Conduct career counselling sessions and seminars in various educational institutions and colleges.
• Produced audio-visual materials for social media, advertising and communications.
• Developed social media marketing campaigns, managed updates about the events and activities of the institute.
• Managed paid and regular social media campaigns throughout the academic sessions.
• Organized events, participation in education expo, recreational and sports events.
• Managed marketing and promotional material, displays, branding, presentations and handouts for the prospects / potential students.
• Conduct market research and services evaluation of the institute to devise the better marketing strategy.

HEALTH & EDUCATION FOUNDATION (HEF), LAHORE
HEF is a nonprofit umbrella organization for Central Park Medical College, Central Park Nursing College, Central Park Teaching Hospital and BIT Hospital. HEF is not only striving to produce top class doctors and paramedical staff but at the same time, it is catering the healthcare needs of a rather underprivileged population of the southern part of Lahore as well as District Kasur.
HEAD OF MARKETING
 Central Park Teaching Hospital, Lahore
 Bhatti International Trust Hospital, Kasur.
 Central Park Medical College, Lahore
 Central Park Nursing College, Lahore

DOMAIN OF WORKING
• Services Marketing
• Business Planning & Development (Corporate Clients)
• Fundraising for underprivileged patients.
• Monitoring & Evaluation of Healthcare Services
• Any other assignment as directed by the Executive Director.
ACCOMPLISHMENTS
• Established Marketing & Evaluation Department.
• Increased Bed Occupancy from 10% to over 70%
• Raised around Rs.15 Million during the first ever fundraiser of the institute.
• Image enhancement of both hospitals as tertiary care teaching institutes.
• Created and launched a successful physician referral marketing program.
• Developed and implemented internal, community, and public relations programs
• Developed and implemented marketing, communication and advertising plans for hospital and the allied medical institutes.
• Managed media relations and served as hospital spokesperson
• Managed editorial, design and production of communication tools (including advertising, reports, and newsletter).
• Coordinated development efforts including grants and planned giving.
• Managed Marketing Department budgets and staff of 8 members.

Services Marketing
Plan and conduct marketing and awareness activities of Shalamar Medical & Dental College, Shalamar Nursing College and Shalamar Hospital, Lahore under the umbrella of Shalamar Institute of Health Sciences.
 
Communication and Publications
Responsible for all kind of internal and external communication/correspondences. Develop communication material (prospectuses, magazines, brochures, newsletters, speciality flyers etc) for the promotion of healthcare services to the patients/students and prospects. Develop e-mail marketing programs, create promotional content for the company website, and write press releases for the print and electronic media or services publications, such as services leaflets, company brochures etc. Play role as an associate creative head in all publications and communications.
 
Events Management
Organizing events, such as education expo/exhibitions, seminars, health conferences, sports days and world health events. Plan the logistics of the events; provide events material, displays, presentations or handouts. Managed frequent external events for corporate clients and prospects to ensure successful attendance.
 
Social Media Marketing:
To let the public know about the events/activities of the institution, publish/share day to day activities /updates on Facebook, Twitter, LinkedIn, social media pages, develop and market campaigns, events, activities of the Institute. Keep regular check on responses & queries

Philanthropy (Fundraising) Marketing for underprivileged Ailing Community:
Develop and dispatch fundraising material for Zakat Campaigns from 2008 to 2015. Using telemarketers and data entry operators for data updating and exploring potential donors' data for fundraising campaigns. Explore and pursue new avenues for fundraising using different marketing techniques. Ability to analyses data, develop donation acknowledgement system and reports/insights for the marketing team to gain a competitive edge.

Publications & Business Communication:
Responsible for all kind of internal and external communication/correspondences. Develop communication material (prospectuses, magazines, brochures, newsletters, specialty flyers etc) for the promotion of healthcare services to the patients/students and prospects. Develop e-mail marketing programs, create promotional content for the company website, and write press releases or services publications, such as services leaflets, company brochures etc. Play role as assistant creative head in all publications and business communication.

Philanthropy (Fundraising) Marketing for underprivileged Ailing Community:
Develop and dispatch fundraising material for Zakat Campaigns from 2008 to 2015. Using Telemarketers and data entry operators for data updating and explore potential donors' data for fundraising campaigns. Explore and pursue new avenues for fundraising using different marketing techniques.

Events Management:
Responsible for organizing events, such as education expo/exhibitions, seminars, health conferences, sports days and world health events. Plan the logistics of the events; provide events material, displays, presentations or handouts. Managed frequent external events for corporate clients and prospects to ensure successful attendance. Ensure maximum appearance of the events on print and electronic media.

Social Media Marketing:
Responsible for all social media pages maximum appearance of the Institute. Keep regular updates on all social media pages to market institutional campaigns, events, activities. Keep a check on responses, queries and related feedback etc.

Assist in Publications
Assisting in all kind of institutional publication and marketing tools for day to day marketing events and activities. Draft contents for prospectus, brochures, newsletters, leaflets and informative flyers. Play role as a creative executive in marketing department by preparing designs, photography and related things.

Philanthropy (Fundraising) Marketing
Develop and dispatch fundraising material for Zakat Campaigns. Responsible for keeping potential donors' data updated and explore potential donors' data for fundraising campaigns.

Conduct Events
Organizing institutional internal/external events. Ensure logistics of the events, material, displays, presentations, and handouts. Assist in frequent external events for corporate clients and prospects to ensure successful attendance. Responsible for ensuring the maximum appearances of the event on print and electronic media.

Managing Records & References
a. Preparing annually, half-yearly, quarterly and monthly reporting regarding fund received and sponsorships round the year. Create and maintaining master mailing, database event schedule activities, actively contribute to streamlining process and procedure.
b. Records of all inward/outward correspondence, general bookkeeping/ledger maintenance and necessary spreadsheets/statement of expenses
c. Responsible for office general administration.