Cozmetica.pk (Subsidiary of CCL Pharma Pakistan)

Achieved 243% GOLY for 2020 - 2021
Responsible for achieving healthy conversion rate and ROAS through all digital platform ad campaigns by conversing digital analytics into insights for future course.
Shifted & Positioned Cozmetica.pk - from a limited Brand (internal) website to a Multi Brand Beauty Concept Store. 
Supervised website overhaul from BigCommerce to Shopify for a seamless consumer experience with new look & wireframe in line with long term expansion objectives. 
Inducted and projected renowned colour cosmetics & skin care brands to strengthen the overall assortment and meet consumer cross category & cross branded demand.
Supervise Influencer PR campaigns across digital platforms' to achieve long term TOM awareness to cultivate trust among digital viewers and followers.
Enforced the customer service department's overall importance and introduced a 300 seconds response task force to encash maximum sales at times of high purchase intent.
Commenced Google (SEO, Adwords), Snapchat Conversion marketing drives along with Facebook Family conversion campaign to diversify the dependence risk on single medium/platform.

Responsible for achieving top-line & bottom-line brand objectives and enhance customer base for long term sustainability and growth.
Reduced Financial baggage of above 40 million by regulating assortment in line with regional needs. Conducting in-depth consumer analysis to modify and adapt up to date marketing practices in line with consumer behaviour.
Successfully amplified sales to 2million a month, through digital channels introducing 3rd party e-commerce portals, internal e-commerce channel and internally managed Daraz.pk outlet.
Overhauled Beauty Advisor program across Lahore, Karachi & Islamabad (mainly) by implementing focus on grooming, product training & application sessions to strengthen the overall brand image at major Modern Trades across the scope.
Initiated a wholesale market vertical for bestsellers category only to penetrate mass market beauty brick and mortar trade line across Lahore & Karachi.
Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.
Formulating Forecasting techniques to order financially productive assortment and executing/monitoring product regionalization strategy on periodic basis. 
Coordinates projects with internal and external resources to achieve results (trade promotion, sales, market research, creative and advertising agencies).

Responsible for Brand Management/Brand Activation/Corporate Event Management Marketing Strategy making as well as retaining and maintaining Key Accounts for the organization

My duties are as follows:

Setting up new marking strategies, campaign presentations aligned with business/brief objectives.
Setting specific objectives to develop a cohesive and profitable marketing strategy for Major brands across Pakistan.
Develop BTL marketing campaigns to increase Brand Engagement and awareness among target audience.
Generate innovative ideas to promote brands and products to its end consumers
Teaming up with creative department for Visual Theme/Logo/Slogans designs and substitutes for corporate events/activation's.
Vendor management to ensure smooth project flow and timely results to gain maximum client satisfaction
Briefing team with the full scope of the plan/project and distribution of project flow line charts to keep everyone informed and on board.
Assigning tasks and assignments to team members to ensure smooth transition of work and assist effective planning
Make sure that the finalized agenda is followed and incorporating run-time as they arise
Reporting to senior management on/during/after the project for approval’s and communicating client’s queries.

Hafiz Brothers Media Solutions (Pvt) Ltd is one of the leading advertising/branding organizations is
Pakistan. HBMS proudly holds more than 350 billboards all over Pakistan as assets, enabling them to become “Market Leader” in Outdoor Media Services for its reputable corporate clients.

Identifying new sales leads
Pitching products and/or services
Maintaining fruitful relationships with existing customers
Researching organizations and individuals to identify new campaign and potential new markets
Researching the needs of other companies and learning who makes decisions about purchasing
Contacting potential clients via email or phone to establish rapport and set up meetings
Planning and overseeing new marketing initiatives
Preparing PowerPoint presentations and sales displays
Contacting clients to inform them about new developments in the company’s products
Developing quotes and proposals
Negotiating and renegotiating by phone, email, and in person
Developing sales goals for the team and ensuring they are met
Training personnel and helping team members develop their skill

Identifying, developing, and implementing new business opportunities.
Preparing, presenting, and demonstrating products to prospective customers.
Developing commercial relationships with vendors, partners and other third parties.
Superb communication skills with the ability to remain calm under pressure.
Launching campaigns using the latest Campaign Marketing, Analytical and reporting tools.
Writing and developing promotional material.
Excellent presentation skills and poise.
Ability to priorities workload, work effectively under pressure and to tight deadlines.
Ability to present, discuss and propose at a senior level.
Solid understanding of concepts & dynamics for large national and international corporations.
Superior time management skills and strong attention to detail Using sales tools effectively
and utilizing opportunity management processes diligently.
Create a monthly News Letter and managing the subscriber lists

Preparing daily workloads for staff & coordinating the daily allocation of work.
Motivating the team to achieve high standards and reassurance of benchmark targets.
Handling new client inquiries and acting as the face of the business.
Working with the sales and marketing team to drive sales forward.
Mentoring and training up junior and new staff.
Monitoring & reporting on standards & performance targets.
Arranging & chairing weekly team meetings, focusing on targets & achievements.
Implementing new initiatives and promotions.
Involved in the recruitment of new staff.
Praise team members and creates a positive working environment.
Ensuring all administrative and IT records are entered and updated correctly.
Provided supervision and instruction to other staff in a Retail setting from arrival to departure.
Assembled, labeled and packaged products in a timely manner while dealing customers.
Ensured the highest level of internal and external customer service.
Maintained and ensured accuracy of all customer reports and records.
Reported performance and personnel problems and assisted with coaching and corrective action