Engage with foreign third-party testing bodies like NSF and UL to obtain the product approval according to the international standards. Support in overall business planning, budgeting, and risk management by identifying market trends and analyzing realistic sale forecast. Carry out comprehensive obligations for the company's P&L, from revenue generation through MOH minimization, as well as monitoring sales and distribution expenditures, scheduling spending, and keeping marketing accruals in collaboration with the finance department. Obtain optimum production and outcomes.by hiring and mentoring a competitive sale and marketing team. Deliver financial results and forecasts to the board of directors, as well as work directly with all shareholders on sales and marketing strategies. Optimize and stabilize revenue by developing and executing by-products with existing resources Organize product seminars for appropriate authorities such as architects and consultants while representing the firm at larger forums, local and international shows.
Key Accomplishments

Conducted testing, advertising, digital media campaigns, PPC ads, DVC, and endorsements to improve the company's image and establish market confidence in locally manufactured solid surface sheets.
Ensured the chance of business success by fostering strong relationship with distributors, including locally Lahore and Faisalabad as well as internationally (Qatar).
Achieved clear, realistic, and measurable marketing objectives by implementing sales and marketing strategies based on the feedback and market trend.
Standardized the sales routing function by integrating Sales and Marketing SOPs, which aided in the adoption of the Dynamic AX sales module.
Provided brief introduction regarding Prisma Tech to the architects and consultants, with a lead conversion rate of about 60%.

Successfully expanded the business growth domestically and globally by executing the marketing and sale strategies for 8 brands in Pakistan and Middle East. Contributed towards business growth and economic benefits by revamping business and team model to segment focused approach, covering Oil & Gas, FMCG, Manufacturing, Trade, SME, Government and Contractors. Directed and coached the marketing, business development, key accounts, and sales team. Managed and promoted the firm at domestic and international exhibitions and seminars, including the Big5 in Dubai, Fire & Safety in Islamabad, and the Pakistan Coating Show in Lahore. Created a new product to provide a recurrent and sustained business in the drum coatings areas. Designed a centralized repository for project reference that's also accessible to Kansai group firms in over 50 countries. Improved business outcomes by establishing three new partnerships in one year through sole distribution contracts with European firms for Pakistan and the Middle East. Leveraged social media as a platform to promote consumer-based solutions, we created "How To" videos for three brands that emphasized the applications and outcomes of coatings.
Key Accomplishments

Boosted the sale of Rust-Oleum aerosols, along with digital marketing by integrating new distributors and utilizing e-commerce platform, resulted in a 129% increase in sales.
Introduced new field-testing equipment product line by employing existing key accounts and other customer database resulting in elevated trade profit by 98%.
Attained first ever export order of Industrial coating for Kansai Paint in Qatar worth USD 790,000 / QAR 2.8 million.
Raised sales of industrial imported items by 220% in two years, resulting in reaching yearly income of USD 1.3 million.
Implemented portfolio's modern trade approach, optimizing sales by 47 % in the consumer-based sector within one year.
Reduced costs by 28% via moving technology from Japan to Pakistan for product localization.

Achieved operational goals by optimizing business processes through the creation of SOPs and business plans. Served as a member of Global Protective Coating Meeting held annually at Kansai Head Office in Japan. Increased unexplored revenue streams by launching aerosol commercial coatings in 3 major cities. Established innovative techniques to minimize WC days like as Finished good days, Raw Material turnover days, and receivable days. Ensured project completed within agreed budget and timeline by crafting project feasibility reports and SOPs for Supply and Apply projects. Successfully imported “Self-Curing Heat Resistant Paint” technology from Japan to Pakistan. Assisted sales team to present products and services to prospected customers. Built a dashboard for sales and collection tracking to assist sales admins in keeping track of payments and objectives. Adopted new sales incentive criteria that raised duties while still motivating the team through a more lucrative programme. Controlled firm spending ledgers to identify money leaks and unnecessary expenses, resulting in a 12% boost in profitability.
Key Accomplishments

Decreased receivable days by around 38% through effective credit monitoring, planning, and implementation of the LC model for local consumers.
Generated budgets for the industrial industry for three years in a row and submitted them to directors worth PKR 1 billion or more each year.
Fostered new business relationships by effectively delivering a business proposal for sale to the key accounts team, with a success rate of 41%.
Enhanced sales forecast by 24% by leveraging ERP information, previous trends, and a consistent strategy across the board.
Established SOP and delivery and order schedules, saving PKR 12 million on distribution expense in one year.
Used a work-off and tinting model which resulted in free up stuck up stock of worth PKR 11 million in 6 months.