概要

My diverse experience demonstrates my strengths such as communication skills & business acumen. My attention to detail has enabled me to effectively develop & handle sales & distribution network in my area of responsibility.

工作经历

公司标识
Head of Sales
Pure Foods (Pvt.) Limited
Mar 2022 - 代表 | Lahore, Pakistan

Appointed to restructure route to market strategy to ensure growth & continuity
 Developed effective route to market strategy to cover white space
 Restructured price structures & financial model
 Geo Expansion & New resource inductions
 Streamline separate teams for juices & cake divisions
 Identification of essential tools to improve distributor ROIs
 New Product Launches
 Leading national team of around (100+) sales force personnel
 Business optimization through monitoring overheads especially freight costs
 Transformation of SND network & infrastructure

公司标识
Head of Sales
Sapphire Dairies (Pvt.) Ltd.
Apr 2019 - Nov 2021 | Lahore, Pakistan

Appointed to lead the inception, design & development of the entire Sales Corporate Strategy country wide
Key Responsibilities
• Sales (Distribution Network Development)
o Leading & defining the overall strategic revenue trajectory for the company o Leading a team for ~300+team members spread country wide
o Hired regional sales teams & distributors
o Targeted approach to align space rentals across all channels
o Formulated groundwork to induct product in different channels • Marketing (Strategized portfolio & brand management)
o Developed & hired inhouse team for marketing, trade marketing plans.
o Pricing & contribution margin aligned with competitive advantage o Packaging designs & market surveys
o CLTs & analysis for campaigns rollouts
o Trade activations on the basis of market intelligence
• Digital Marketing (Launch / Social Media Campaigns)
o Social media community management (in-house roll-out)
o Ecommerce roll-out (Shopify) / Online Sales thru Home delivery
• Achievements:
o Successfully launched Corporate Brand; Rivayat FarmsTM & UHT TrumilkTM, KarakTM & FrutruTM brands o Double Digit numeric & volume growth MOM & YOY basis
o Partnering with Finance evolving the overall commercial horizon

公司标识
Area Sales Manager
Engro Foods Limited
Mar 2017 - Mar 2019 | Lahore, Pakistan

公司标识
Area Sales Manager
Engro Foods Limited
Nov 2015 - Feb 2017 | Sargodha, Pakistan

公司标识
Assistant Manager HSE Sales
Engro Foods Limited, Lahore
Jan 2013 - Feb 2015 | Lahore, Pakistan

公司标识
Assistant Manager Development
Engro Foods Limited (Sahiwal)
Mar 2010 - Jan 2011 | Sahiwal, Pakistan

公司标识
Sr. Project Engineer
Azgard Nine Limited
Dec 2005 - Mar 2010 | Lahore, Pakistan

公司标识
Marketing Manager
Onyx Advertising
Sep 2003 - Nov 2005 | Lahore, Pakistan

学历

Everest University, USA
学士, , Bachelors of Computer Science‎
Computer Science
2002

技能

熟练 Affiliate Management
熟练 Analytical Skills
熟练 British Accents
熟练 Budgeting
熟练 Distributors Management
熟练 Email List Management
熟练 Event Marketing Strategies
熟练 Export Development
熟练 Financial and Budgeting Skills
熟练 Forecasting
中级 Marketing Stratergies
熟练 Marketing Strategies
中级 Merchandising
中级 MS Office
熟练 Negotiation Skills
熟练 Sales
熟练 Sales & Distribution
熟练 Sales Channel Development
熟练 Scale Management
熟练 Security Principles
熟练 Team Management
熟练 Team Mentoring
熟练 Training
熟练 المبيعات الاستراتيجية
熟练 استراتيجيات مبيعات الحسابات

语言

熟练 英语
熟练 乌尔都语