With over 7 years of experience in performance marketing, I have expertly
managed paid ad campaigns across Meta,,Google, youtube, Twitter, LinkedIn,
Snapchat, and TikTok. My extensive work in real estate, particularly in
generating leads and driving sales for high-rise buildings and apartments, has
consistently delivered outstanding results. Notably, I have generated 100
million PKR in revenue with an ad spend of just 3.5 Million in a single month
. I excel in creating detailed media plans, managing
creative teams, and implementing strategies that increase sales, boost
website traffic, and maximize ROI. My expertise spans real estate, e-
commerce, fitness and health, entertainment, and medical niches.
Performance Marketing Expert and Digital Marketing Head at Union Developers, specializing in crafting and executing high-impact digital strategies. With extensive experience in optimizing campaigns across various platforms, I drive growth and maximize ROI. Skilled in data analysis, team leadership, and innovative marketing solutions.
Managed ATL (Above The Line) and BTL (Below The Line) marketing strategies, as well as performance marketing
for the mall.
Oversaw marketing activities for the mall, including the play area and gym.
Generated 4 million PKR in revenue for the play area with an average ad spend of 0.5 million PKR per month.
Achieved a 40% increase in mall footfall through strategic marketing efforts.
collaborated with different brands and managed legal agreements through the legal team.
Coordinated sponsorships for mall events with various brands.
Sold 3000 event tickets within 10 days through social media ads, marking a significant achievement.
Supervised the creative direction of the brand across all marketing channels.
Managed real estate projects for Amanh Group, successfully selling high-rise apartments.
Developed and executed digital marketing strategies to increase brand awareness and drive customer acquisition.
Managed performance marketing campaigns, optimizing ad spend to maximize ROI across various digital channels.
Collaborated with creative and content agencies to produce engaging marketing materials, ensuring alignment with brand guidelines.
Led a team of digital marketing professionals, providing direction and fostering a collaborative work environment.
Analyzed campaign data to refine targeting strategies and improve overall campaign effectiveness.
Managed digital marketing budgets and reported on campaign performance to senior management.
Conducted market research to identify new growth opportunities and stay ahead of industry trends.
Responsible for all Social media platform
Responsible for all creative designs
Manage social media content for different projects
Promote different real estate projects over the internet
Generate quality national and international leads for the sale team
Responsible for low cost and high engagement over the internet
Apply and execute new strategies for real estate buyer
Measure reports for new strategies and achieves company target
Design reach, brand awareness, and engagement campaign of Facebook and Instagram
Design funnel for retargeting of customersCreate lookalike and custom audience for retargetingManage zameen.com account for leads
Design & Execute PPC Campaigns for brand building and awarness.