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概要
I am a commercially savvy and integrity-driven writer, editor and online content creator and manager; specialized in branding, marketing, and PR communications, creating memorable campaigns to drive public awareness, desire and demand. Highly persuasive and strategically agile Digital Marketing Manager with hands-on experience and leadership in developing and executing content delivery plans and providing content solutions across multiple digital channels. Proven track record of exceeding aggressive performance metrics within highly visible corporations. Possess great knowledge of delivering digital projects with a more recent set of skills from working. Identifying new technology alignment and adoption to increased efficiency and productivity. Analytical strategist adept at identifying and isolating business challenges, as well as devising solutions to resolutely mitigate them. Proven ability to produce internal, external, and marketing content featuring leadership, employees and the public, ensuring a consistent narrative and take-away value across multiple formats.
My key skills include Online Marketing Strategy, Digital Project Management, Scoping Research Strategy, Search Engine Optimization, Social Media Platform, Banner Ads & Promotion, Digital Content Management, Legal Standards Compliance, Creative Writing and Market Research & Analytics
I was engaged with Arpatech – Rava (Online News Channel), as a Team Lead & Editor In Chief, where I analyzed the Google analytics stats and traffic trends on Rava.pk; also revamped Facebook marketing strategy, which grew Facebook followers from 650k to 752k in 10 months and increased overall engagement by 40%. Attached is my resume which showcases my progressive experience and successful track record for leading successful initiatives. My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles.
项目
工作经历
Creative Content Editor
Handle the ideation and creation of compelling content including website copy, white papers, blog posts, social media content, and product/service descriptions, also responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice. Additional tasks handled include analyzing marketing metrics and collaborating across departments in order to execute brand initiatives.
Interpreting account briefs of U.A.E and Middle Eastern clients.
Researching clients, their competitors and the target audience
Producing original, clear and credible ideas/messages/scripts, and presenting these to clients
Monitoring campaign effectiveness
Liaising with clients and colleagues, and meeting project teams to consider advertising requirements
Updating and amending campaigns according to feedback
Create content marketing campaigns to drive leads and subscribers
Use SEO best practices to generate traffic to our site
Regularly produce various content types, including email, social media posts, blogs and white papers
Actively manage and promote blog, and pitch articles to relevant third-party platforms
Sr Content Strategist
 Creating video scripts and blog posts for clients for VIDIZMO
 Identifying gaps in content and recommend new topics
 Creating style guides to use as reference
 Proofreading and edit written pieces before publication
 Conducting keyword and SEO research to understand customers’ needs
 Coordinating with marketing and design teams to illustrate articles
Team Lead & Editor In Chief
Rendered keen eye for details to edit, approve, and write stories that go on Rava.pk; create the editorial board, or outline, for each of the publication's editions or issues and creative content to engage audience while keeping the authenticity of news alive.
Created creative content to engage audience while keeping the authenticity of news alive, execute website redesign tactics, refine brand consistency, increase SEO score and reduce web page load times.
Digital Marketing
• Analyzed the Google analytics stats and traffic trends on Rava.pk; also revamped Facebook marketing strategy, which grew Facebook followers from 650k to 752k in 10 months and increased overall engagement by 40%.
• Assessed email bounces to remove invalid and irrelevant contacts, boosting deliverability and open rates
• Deployed SEO best practices and optimized website to increase organic traffic and boost conversion rates 2%.
• Extensively coordinated with Google Webmaster for timely indexing and fetching of website on Google.
Social Media Campaigns
• Created images and graphics according to FB policies for posts, and promotional Campaigns for posts and videos.
• Developed Graphic Tags for each story and shared posts from Rava on various platforms to gather more audience.
• Planned and executed campaigns like PSL and Elections and polls to create a source of interaction for audience.
Editorial Work
• Edited, approved, and wrote news stories and articles; also researched content and layout for historical videos.
• Researched numerous vertical to create the editorial board, or outline, for each of the publication's editions or issues.
• Conceptualized the ideas for motivational/informative videos, researched content, and layout for historical videos managed voice over videos.
Corporate Communication
• Built collaborative rapport with communications director to raise executive external profiles; promoted company brand through press trade show and media outreach initiatives.
Business Development & Social Media Manager
Strategically positioned as a Creative Lead for in-house projects; collaborated with team of designers and developers to brainstorm new ideas and concepts for web projects and marketing to new/old customers, also managed team to execute goals.
Key Accomplishments
• Vocalized a need for new marketing scripts, pitched new ideas, and dealt with customers, also managed sales functions.
• Exercised hands-on approach for copywriting and conducting market research for targeting new customers.
• Steered efforts towards leading SEO strategizing and implementation based on Google updates and algorithms.
Team Lead – Customer Support (International Sales)
• Provided sales and support to customers through call, email and online chat.
• Used Zopim, Tawkto, Skype call and Jambo to interact with customers.
• Closed orders through an online order form channel using merchants like PayPal, 2CO and Skrill.
Team Lead – Research Department
• Conducted academic research on various subjects including Business, Management, Marketing, Medical, Literature, Law and Finance.
• Used SPSS software to conduct Qualitative and Quantitative researches on given topics
• Written non-plagiarised content for institutes using APA, MLA, Harvard citations.
• Used Turnitin to conduct plagiarism tests for authentic research work.
Team Lead for Research Department
Exploited to fullest Marketing Metrics & Workforce Analytics expertise in planning marketing activities for company’s growth
Key Accomplishments
• Served on various roles like Employee Management and Training Officer, Research Analyst, and Recruitment Officer.
• Prepared research papers for institutes using APA, Harvard, MLA citation styles.
