Commercial-Central Region (Multan, Muzaffargarh, Shujabad, Jahaniya, D.G Khan, Bahawalpur, Kabirwala, Islamabad, Rawalpindi, Faisalabad, Chinot, Lahore, Hyderabad, Sargoda, Peshawar)
Responsibilities
• Set up and streamlined an automateds upply & operations workflow,smoothening the procurement processby 74% to help in forecasting inventory cycles and planning demand therefore,setting monthly growth, active retailers and average order size targets.Re-solved supply bottlenecks by unlocking commodity players encompassing the Interior belt, saving inventory losses of $ 0.4 million per day.
• Launched targeted zonal assortment: progressing by 25% in productivity,touching 67% in category retention & driving app orders by 10%.
Worked at establishing healthy supplier terms and relationships with giant commodity players like Mahbob
Flour Mills, Al-Qaim Flour Mill, Rehmania Flour Mill, Sunrise Flour Mill,Boota Flour Mill, Ahmad Flour Mill, Hamza Sugar Mill etc.
• Developed a live consolidated analytics dashboard tracking Supplier Contributions, Productivity and Order Basket, Brands\' Performance, Power SKUS and further KPIs at categorical,channel & zonal level.
• Led the launch of 4 key markets of Pakistan, 14% of the country\'s retail market, completing the launch in a record 1 month per city.
Grew the FMCG portfolio from 3 to 14+ categories in only 2 months,embarking the fastest category growth in top-line across the company.
• Onboarded 4 partners & transferred over 14 partnerships across the region,including the biggest players in FMCG industry, resulting in a 4% average margin growth across categories with direct impact on bottom-line.
• Led the end-to-end management of the top 3 FMCG categories, growing them from a baseline of $ 0.1 million to $ 0.6 million through strategic partnerships and key account management of the 25 top brands in these categories.
• Grew the topline for Aata102% & Chaawal by 120%, over-indexing against a 18% company growth & hit a 30% growth on Daal when the company grew by 10%, whilst indexing 2x higher than the company margins.
• Leveraged partnerships with Daal vendor, Flour mills & a few Masala brands to secure $ 10 k as trade marketing spend for campaigns and to offer 15%+ additional trader margins,resulting in an incremental GMV of $0.5 million.
Developed live dashboards to provide key metrics for all stakeholders in the company, aiding day-to-day & strategic-level decision making.

Responsible for Sales Volume forecasting and achievement. Successfully implementation & execution of Pre-selling system.
Plan sales activities to achieve the sales targets and keep the sales force alive.
Conduct in market training/coaching with regular Follow up / Work with.
Customer Development & Channel wise segmentation of RTM [Route to Market].
Deliver volume and revenue target of the assigned territory.
Effective utilization of promotional budget by distributor and DSR.
Achieved 27% Growth vs YAGO - 2020
support in delivering national agenda of specific SKU with 83% growth versus YAGO.
Capability development of distributors and distributor workforce.
Distribution selection and handling, availability and visibility of all brands.
Focus on primary and secondary sales as well.
Effective utilization of subsidies provided to the distributor i.e. stale allowance, DSR salaries and Van rentals by ensuring that DSR / Distributor lifts all stale product from the market, all vans and DSRs claimed by the distributors work throughout the month.
Roll out of Sales OOR modules across distributor workforce.
Ensuring Range availability of snacks, Nimco, Mouth freshners in the market. Prime rack location identification and maintenance of rack integrity.
FIFO has to be maintained both at the warehouse and in market.
Weekly reporting on all KPI's to the Management. Management of all PCI assets including racks etc.
Implementation of Sales software at distributor end has to be ensured.
New account development and key eye on competitors.

Getting Training by the management team to become a territory manager making ROI, focusing on KPIs, brand availability, completing range of product, merchandising, preparation of distributor, objection handling, how to prepare expenses and budget, pressure handling, meeting target before dead line etc

Expertly worked in various departments, such as procurement, planning & logistics advertising, administration, HR, sales, marketing research, IT, warehouse, and distribution in north zone and regional office as a Project Intern.

Managed various while worked as Project Intern in T&MP, inquiry, HRM, legal & labor, and services departments

Developed and strengthened professional working relationship with a wide range of customers, by meeting and exceeding customer expectations and requirements within the department.
Played an integral role in creating new accounts, maintaining daily sales, overseeing SKU per call, volume per van, strike rate, productivity, sales frequency, average drop size, and call completion rate.

Responsible for Sales Volume forecasting and achievement.
Successfully implementation & execution of Pre-selling system.
Plan sales activities to achieve the sales targets and keep the sales force alive.
Conduct in market training/coaching with regular Follow up 
Deliver volume and revenue target of the assigned franchise.
Effective utilization of promotional budget.
Focus on primary and secondary sales as well.
Effective utilization of subsidies provided to the franchiser.
Prime rack location identification and maintenance of rack integrity.
FIFO has to be maintained both at the stockroom and in shelf.
Weekly reporting on all KPI's to the Management.
Implementation of Sales software at franchisee end has to be ensured.
New account development