• Assisting the Brand Manager in developing and implementing brand plans in order to meet brand objectives and strategies.• Conducts in-depth analysis of all Brands and market sales to identify gaps and opportunities for the brand to work on.• Working in close liaison with sales team to map product potential across geography and channel to drive penetration leading to direct retail coverage growth.• Activated digital platform involving influencer marketing to target the right TG at a cost-effective price to ensure all relevant KPIs of views/engagement. • POSM (Point of Sale Material) was arranged to assist Trade Marketing in increasing sales and building relationships. Projects• Managed internal corporate events (Annual Sales Conference and Cookania Thematic Launch Ceremony).• OOH campaign for 'Cookania- Jeeto Dilon ko' was carried out across Pakistan.• Worked on NPDs with Research & Development team while monitoring the completion of the Artwork development and printing process in line with the requirements of the organization• Lead the different BTL activities including; Karachi Activation Plan, Boom Boom Karwan, Hum Masala Fest, Sehwan Shareef Activity, Kids Studio Activation, etc.• Working on various creative concepts while working in collaboration with the creative agency

• Working with senior team members to identify and manage company risks that might prevent growth.• Development of business growth strategies and implementation of plans. • Preparing and delivering pitches and presentations to potential new clients• Identifying business needs and focusing on acquiring new business opportunities by establishing relationships with local and corporate vendors to add more product variety. • Building long sustainable relationships with clients in the construction industry of Pakistan.

• Tracking and pushing the sales regularly.• Frequently visit the market to monitor the availability of stock.• Leading the GT Sales team and ensuring the achievement of the target assigned by the company.• Preparing the sales report every month.

 
Frequent field visits in different markets of Lahore.Got involved in Marketing and Awareness Campaigns of PPG.Involved in BTL Activities of direct Marketing.

Manage large amounts of incoming callsIdentify and assess customer need to achieve satisfactionBuild sustainable relationships and trust with customer accounts through open and interactive communicationProvide accurate, valid and complete information by using the right methods/toolHandle customer complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution