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Working as a BDM for medical imaging and diagnosis lab in computer science department of Comsats university

Principal strategist and visionary leader, orchestrated all bottom-line factors including management of IBL Operation distributor and their sales force to ensure delivery of KPI’s through effective execution of sales strategies. Integrated the distributor team as a viable business partner and synergistically execute with IBL operation representatives, worked in direct reporting to Business Unit Manager Retail for day to day and monthly objectives. Expertly oversee all retail outlet related operations and ensured targets achievement with a proper execution of KPIs. Developed and deployed adequate infrastructure at distribution according to company policy. Planned, Implemented and monthly reviewed JBP (Joint Business Plan) with key customers and enforced safety regulations, review safety manuals, and conduct monthly safety audits. Key Accomplishments: • Devised strategic and tactical actions plans as well as launched low tier brand Successfully with 100% Execution • Competed with technical challenges associated with emerging business and achieved Approx. 50 million of fabric sales in a whole region; also drove sales training at regional level for IBL operation staff. • Implemented IBL sales system a backbone to measure distribution efficiencies by carrying out corrective action plan; also kept abreast with competitors’ activities in the market and update Head office accordingly. • Conducted regular market visits to improve Dealer relationship & SE contacts to identify gaps and bring improvements; also ensured proper supply of stocks to every trade customer in a region.

Achieved bottom line results through developing effective plans and strategies for business development and lead generation, also steered efforts towards creating and utilizing new ways to interact with B2B corporate clients.
Challenged with the responsibility of propelling strategic initiatives, and credited for effectively managing resources, HR and OD teams of respective clients for a prospective client’s requirement. Developed training content for C level employees.
Key Accomplishments:
• Assessed business requirements and worked with IGNITE (An initiative of Ministry of IT) for their training needs.
• Held bottom-line accountability to prepare and deliver comprehensive training at Dubai to C level executives.

Conceptualized and initiated aggressive growth plan projected to lead nationwide sales operations to lubricate sales and planning of trade marketing functions, also ensured Nationwide Sales coordination and distribution mechanism.
Reported to GM Sales for Trade and Channel activations, executed all marketing initiatives provided objective based training and development of national teams also handled all key accounts and distribution of stock. Ensured the availability of premium brands on possible trade channels and meeting with major national key accounts.
Key Accomplishments:
• Planned and opened the Motorway Bake n Bite account, executed the stock also developed, trained and led business team
• Designed the strategy and opened Nationwide Giggly 100 Key accounts, developed model shop and trade marketing.

Directly reported to Area Sales Manager regarding assigned territory and targets of whitslez brand, delegated with the responsibility to develop effective sales strategy and marketing plans to achieve company sales goals and profitability
Introduced effective action plan for the sector and execute it effectively, managed the distribution, primary, and secondary specified territory, carried out Channel Management in order to ensure availability of whistlez range. Initiated the Order Management form the dealers, led the dealers sales and analytical working over marketing research and chalk out strategies to conduct market trends. Developed the Shop network in sector according to the target, conducted the market surveys and Demand/Forecast for my sector and gathered competitive intelligence to maintaining the status and market share of the company. Managed the seminars and sales events in the sector with the focus in mind to Aware the potential customers; responsible for collecting the Sales Figures/Excise Figures of all competitors for the sector
Key Accomplishments:
• Multan city shop census with complete shops classification and channels for Rupali Foods Launch plan.
• Achieved 90% productivity at first month of whistlez brand launch
• Successfully launched Whistlez Butter,Suji,Peanut,Milk Plus, Cake Rusk , Jolly Jam brand of Rupali Foods in Multan Territory.
• Executed regional BTL activities of Whistlez at school, collages, markets and transits.

Played a major role in the success of the business and ensured maximum retail coverage for the company conceiving, developing and executing brand strategies and initiatives that drive revenue/sales growth, profits and maximum share value.
Implemented cookania Milkabisk sales promotional strategies and trade marketing, launched promotional activities and Brand Awareness campaigns with utmost efficiency. Executed all Cookania fresh launch and re-launch of new brands and advertising campaigns; also handled Cookania Cake Rusk launch process by briefing regional team on matters, making sure that all resources and merchandise are available and ensuring Brand Visibility in retail environment with POS and Retail Merchandising.
Key Accomplishments:
• Focused on regular activities such as Design Brand Activation, Event Management, Designing and Internal Brand Launches of corporate brands Also Handled digital activation of Cookania and Giggly
• Leading the event management team for flawless conduction of events with a track record of successfully arranged ‘’Dawn life Style Expo Lahore 2014” “Karachi Kids Expo 2014”, “Parco Jashn-i-Bahara Event” and“VFI Wholesale Event”
• Successfully launched “Wholesale Reward Program to engage wholesalers ” that is core of trade marketing from planning to execution in Volka Foods, also Launched Volka Food International’s new website
• Launched Volka Foods Giggly’s “Revamped Jellies” and designed its packaging and “Mini me” Biscuit of Rs 5 under an umbrella of Cookania also relaunched Cookania Milkabisk Biscuit with the support of trade scheme and school activity
• Led and executed Volka food International Website and Social or digital media campaign.