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概要
Highly motivated, confident and goals oriented professional looking for a Permanent within an organization where I can use my skills in an effective manner. I am a solution-oriented and versatile professional with an excellent communication, interpersonal, decision making and time management skills.
项目
工作经历
Brand Executive
• Developed and executed 360-degree marketing campaigns for My pencil, utilizing TVC, digital channels, and BTL activations.• Coordinated with agencies for both digital media planning and conventional media planning to ensure effective campaign strategies.• Managed all collaborations with micro-influencers to enhance brand visibility and engagement.• Conducted extensive market research and analyzed consumer insights to identify potential growth opportunities for the brand.• Oversaw the digital agency's activities, including the creation of monthly social media calendars and implementation of performance marketing strategies.• Monitored sales performance across all product categories on the e-commerce marketplace Daraz to optimize marketing efforts and drive revenue growth.
E-Commerce Executive
- Responsible for managing Spices, Pickles, Juices and Sauces Categories online.
- Handling all the online sales through Naurus Online Store & E-Commerce Market Place Daraz.
- Responsible for managing Daraz Online Portal and ensuring the smooth order cycle till the last mile.
- Coordinating with the supply chain for swiftly movement of stock from the factory to Daraz.
- Responsible for Cost and Price analysis and Prepare monthly pricing sheet for Daraz.
- Responsible for Managing Daraz Campaigns (11.11 / 12.12/ Azaadi Campaigns)
- Responsible for forecasting online sale to make inbound orders for Daraz.
- Responsible for Product Listing, Product Description & maintaining product images on Daraz and Naurus Online Store.
- Responsible for making Monthly Sales and Revenue Report of Online Sales.
- Responsible for managing social Media Pages of 4 Brands (Sundip, Lazzat, Naurus & AKHM).
- Coordinating with digital media agency for designing the content and artworks for Social Media pages.
- Responsible for Managing Paid Promotions, Budget management and Campaign management on Social Media Pages.
- Responsible for generating sales through paid campaigns on Social Media.
- Perform analysis on Google analytics to understand website traffic and
- Responsible for designing monthly content calendar for Sundip, Naurus, AKHM & Lazzat.
- Build relationships with the online community.
- Responsible for making monthly Analytics Dashboard of Social Media.
- Responsible for designing and managing PR Campaigns.
- Respond to customer queries on all social media platforms.
Social Media Executive
Plan and successfully manage Brand Activation Activities of M&P Express Logistics.
Plan promotional campaigns for our services on Digital Platforms.
Closely monitor competitor activities,
Assist Marketing Team for internal wall branding of M&P Courier Centers.
Assist Marketing Team in organizing Key events of the company.
Build relationships with the online community.
Respond to customer queries on all social media platforms.
Prepare monthly calendar for Social Media Postings.
Ensure monthly calendars on social media are executed on time.
Monitor and provide feedback on engagement/conversation via social media channels to leadership.
Responsible for writing Captions for Social Media Posts.
Manage BTL Activities for M&P Couriers (Sponsor Hub Rally by Toyota Motors & Jashn-e-Baharan Event of IOBM)
Coordinate with PR agency for the promotion of M&P Courier.
Design and manage two major campaigns. “Retail COD Campaign” & “Ramzan Gift Box Campaign.”
Assist Marketing Manager in creating google Ads (Keyword Search, Headlines, campaign days, Location setting & Target Market)
Assist team in designing artworks for social media & campaign standees for Courier centers.
Responsible for writing captions and content for social media.
Responsible for providing concepts of social media videos.
Wrote Caption for Instagram account and video content for an influencer “Waseem Badami” for promotional campaign.
Create monthly Dashboard Report on Excel on Social Media Analytics for COO.
Sales & Marketing Coordinator
Responsible for managing a pool of 200+ customers.
Responsible for daily selling, Price Negotiation & maintains data bases.
Prepare daily production planning schedule & arrange meetings.
Coordinate & Engage with product development department.
Inform clients of unforeseen delays or problems.
Handling the processing of all orders with accuracy and timeliness.
Efficient communication with clients inquiring related to products.
Generate reports of outstanding payments & Stocks on ERP.
Weekly follow-up of outstanding payments from customers.
Confer and coordinate activities with other departments, keep in loop and share updates with Marketing Manager
Management Trainee Officer - Marketing
Responsible for monitoring Sales Tracking Application.
Provide trainings of application to Area Sales Managers across Pakistan.
Prepare daily attendance sheet of Medical Representatives.
Daily Monitor planned calls and Executed calls of Medical Representatives.
Prepared presentations of newly launched product.
Updated contract list of five years on MS Excel
Management Trainee - Marketing
Marketing Intern
Hired for the Project of COVID-19.
Worked on the promotions of Hand Sanitizer Liquid, 3-Ply Surgical Masks & Rapid screening testing kits.
Made Flyers for promotions of Hand Sanitizer, Surgical Mask & Screening kits.
Explained Literature of Rapid screening kits to sales representatives.
Written promotional Emails and forward it to the companies.
Made a detailed PowerPoint presentation of the project.
Increased sales of screening kits via Cold calling.
Performed Market research and competitor analysis about Covid-19 testing across Karachi.
Created and daily maintain Sales data of Surgical Masks & Screening Kits.
Made certificates of Covid-19 Testing and issued to the clients.
Made invoices after sales of Screening kits and Surgical Masks.
Prepared Revenue and Expenses Excel sheets on month end.
Made Excel sheets of Karachi, Hyderabad and Islamabad Hospitals for visits.
Made Excel Sheets of Gynecologists, Dermatologists and Dentists for visits.
Updated Co-ordinates on Excel sheet of Chemist list.
