CrimCheck Canada, where I play a pivotal role in developing and executing strategic initiatives to increase sales, expand market share, and elevate the visibility of our criminal background check services across Canada. I lead a high-performing sales and marketing team, develop strong customer relationships, and implement effective campaigns to drive business growth.
 
Key Responsibilities:
 

Lead Creation: Utilizing platforms such as Seamless.ai, Lusha, Hunter.io, Apollo, and especially LinkedIn to generate and nurture leads. Develop focused outreach techniques to turn leads into paying clients.
Planning Strategically: Creating and carrying out thorough marketing campaigns and plans. Create and implement a successful cold emailing and cold calling campaign to attract prospective customers
Content Generation: In charge of content writing, editing, and proofreading marketing material. Making sure that every piece of content complies with the goals and brand guidelines.
Digital Marketing & Social Media Networks: Responsible for setting up the social media campaign and presence of the company across all social media platforms like Facebook, Instagram, Tiktok, YouTube Twitter (X) and other while Doing Market research to guide social media strategy while also using social media to interact with audiences and raise brand awareness and brand image.
Examination of the Market: Study and examining the market trends to find areas for expansion, while keeping an eye on what my rivals are doing and modifying my tactics accordingly on a consistent basis.
Promotional Materials: Working together with my marketing & sales team to produce persuasive presentations, datasheets, and brochures, making sure the product benefits are communicated clearly in marketing materials.
Collaborate closely with other divisions to match marketing plans to overarching company objectives. To guarantee coordinated efforts, encourage team members to communicate and work together.

Promoted from merely a Business Development Manager to become the Director of Sales, Marketing & Business Development, I was responsible for the significant growth of Security Watch Platform 's revenue and growth, acquiring new medium, large and enterprise clients in Canada and USA, building the right relationships inside a target area, leveraging the company resources to the fullest, and negotiate and close new business.
 

Managing a Team of Sales Executives to execute sales strategies and tactics to sell products, solutions, and services to exceed the sales targets.
Introduce B2B prospects to Security Watch Platform's workforce management solution, create a great first impression, and present the company's SaaS solution via online platforms.
Utilize client-centric and solutions-oriented selling strategies with a hunter's mentality to identify, qualify, and convert sales.
Effectively articulate financial value, and build value throughout the negotiation process.
Maintain extensive account and opportunity details in the company database.
Leverage all cross-functional resources to achieve the department quota.
Forecast and report revenue projections to management and deliver a predictable pipeline to drive forecast accuracy.
Managing a Team of Sales Executives to execute sales strategies and tactics to sell products, solutions, and services to exceed the sales targets.
Introduce B2B prospects to Security Watch Platform's workforce management solution, create a great first impression, and present the company's SaaS solution via online platforms.
Utilize client-centric and solutions-oriented selling strategies with a hunter's mentality to identify, qualify, and convert sales.
Effectively articulate financial value, and build value throughout the negotiation process.
Maintain extensive account and opportunity details in the company database.
Leverage all cross-functional resources to achieve the department quota.
Forecast and report revenue projections to management and deliver a predictable pipeline to drive forecast accuracy.

Maintain client accounts and generate new sales for the company.
Manage portfolios of clients through email, chat and calls.
Establish rapport with clients, handle new leads and process new accounts.
Supervise activities and performance of the sales team.
Develop and implement sales strategies and work with the team to achieve performance targets.
Assess sales processes to identify improvement opportunities/efficiencies and analyze sales data for drawing strategy conclusions.
Sell project property units, pay client visits, demonstrations, carry out site visits and close deals.
Follow up with clients for deal maturation and healthy relationship management

Managing, organizing and controlling the operations of delivery for Burger King Restaurants. Developing and Implementing KPI’s and SOPs of the Brand with the delivery Sector.

Major Responsibilities:
• Successfully achieved highest delivery orders consecutively for three months for the first time in the history of Burger King in the entire of Pakistan increasing the per day order average daily on consistent basis.
• Running delivery team of operators, dispatch and delivery Riders.

• Ensuring guest menu distribution and sales strategy to maximize revenues through daily and weekly flyring to increase delivery orders.
• Making sure deliveries are made on time and achieve the companies Speed of Service standards.
• Administrative duties and paperwork, implementing KPI’s and Target and Incentive programs for delivery riders.
• Dispatch route settlement.
• Oversee all Restaurant delivery functions including, open day, entering the delivery and install routes, modifying orders, confirming deliveries and installations, filing and organization of the office.
• Contacting customer to confirm their delivery time, address and product being delivered and following up calls.
• Ensure proper product handling procedures are being followed in delivery department.
• Support the ongoing development of team members.
• Managing Staff, development and evaluation.
• Proactively seeking opportunities to improve customer satisfaction.

Managing, organizing and controlling the operations of the café and providing dining and catering services to the guests.

Major Responsibilities:
• Planning menus in consultation with Chefs
• Planning and organizing special events
• Arranging the purchasing and pricing of goods according to budget
• Maintaining records of stock levels and financial transactions
• Ensuring dining facilities comply with health regulations and are clean, functional and of suitable appearance
• Conferring with customers to assess their satisfaction with meals and service
• Selecting, training and supervising waiting and kitchen staff
• Taking phone orders, greet guests and assist in taking orders

Have worked for Kempinski Hotel Ajman which is the Regional hotel for the Middle east and Africa comprising of 181 beautifully decorated Rooms Suites, Laguna Pool Side rooms, 4 amazing restaurants, two SPA and four Bars. Responsible for running the day to day operations for the Reservations and revenue department whilst dealing with Travel Agencies, DMC, TPI, Corporate Companies and Individuals direct guests whole using PMS system OPERA.

Major Responsibilities:
• Responsible for processing room reservation by fax, phone, email and mail.
• Accepting and keeping records of advanced deposits on reservations.
• Communicating with DMC’s for leisure related bookings, TPI, corporate companies for business clients and updating and entering the reservations and informing them regarding the different promotions, contracts and Stop Sale periods.
• Cooperate with the groups as well as help in walk-in basis reservations.
• Checking for the guarantees of credit cards and cheques of reservations.
• Used proper procedures to change or cancel reservations.
• Coordinating the groups in block reservations.
• Processing and filling paperwork correctly and maintaining and updating filling system according to the standard Alpha numeric sequences.
• Responsible for sending STR reports, maintaining and updating revenue reports like the Occupancy Development chart report, business on books, cancellation and no-show reports.
• Handling customer concern properly through standard communication procedures.
• Executing strong customer service abilities.
• Responsible for all other duties assigned.
Major Recognitions:

• Have scored 97 % for LQA – Leading Quality Assurance Mystery Shoppers Program for the Reservations Department.
• Have consistently scored consecutive 100 % in one month above 90 % through out for IFH – Mystery Call programme for reservations.
• Have Achieved Certificate of Appreciation for Entrepreneurial Performance for receiving good guest co

All individual personalized check in and check out of guests using PMS system OPERA 5.1 version.
• All cashiering and collection of revenue. Filing registration cards and follow ups on the guest payments.
• Answering and distributing all Telephonic / Fax or Emails of In-house guest or incoming guests. To assist Other Hotel Front office Operations (i.e. Club Executive/Premium Leisure/Villa) whenever required.
• Adhere to all payments; cash handling and credit policies & procedures. To administrate the follow up of traces, emails, due- backs, profile updating, VIP checklists & amenities and store requisitions. To attend trainings as per the department training plan.
• To assist department objective in order to achieve targets (Sirius Loyalty Program, up selling). To assist hotel objective in order to achieve target (KPI: Key Performance Indicator, Departmental revenue generation). To be ready to work willingly to any assignment given.

Major Recognitions:

• Have enrolled the highest number of Sirius Loyalty Program for Jumeirah International for consecutive three months and have been rewarded accordingly.

Had been employed at The Copthorne Millennium Hotel Dubai part of the Millennium Hotel & Resorts Group a 188 Rooms property. Responsible for running the day to day operations for the Reservations Department whilst dealing with Travel Agencies, DMC, TPI, Corporate Companies and Individuals direct guests whole using PMS system OPERA 5.1 version.

Major Responsibilities:
• Responsible for processing room reservation by fax, phone, email and mail.
• Accepting and keeping records of advanced deposits on reservations.
• Cooperate with the groups as well as help in walk-in basis reservations.
• Checking for the guarantees of credit cards and cheques of reservations.
• Used proper procedures to change or cancel reservations.
• Coordinating the groups in block reservations.
• Processing and filling paperwork correctly.
• Handling customer concern properly.
• Executing strong customer service abilities.
• Responsible for all other duties assigned.

Have undergone 4 months of Industrial Placement at Mandarin Oriental Hotel Kuala Lumpur, Malaysia a 5 Star Diamond Hotel in several different departments including Front Office and Food & Beverage.

Major Areas of Training:

FRONT OFFICE

• Guest History Coordinator (GHC).
• PSMS – Par Springer Miller Hospitality Management System.
• Business Centre.
• Telephone Operator / Tele-Communication.
• Rooms Controller.
• Guest Relations Officer (GRO).
• Guest Service Assistance (GSA).
• Concierge.
• Mandarin Oriental Club Floor.
Food & Beverage Department:

Biba's Cafe (Category: Coffee Shop)

Have trained in a contemporary, all-day cafe setting, featuring a gourmet coffee bar and buffet counters that serve international favourites and local specialities.

Pacifica Grill & Bar (Category: Semi-Fine Dining Contemporary-European)

Have been trained in Pacifica Grill a contemporary European cuisine with Asian influences hotel restaurant & bar.

Cascade Restaurant and Bar: (Category: Pool-side Restaurant)

A different kind of alfresco poolside all day dining among tropical landscaped gardens, featuring a selection of light and healthy juices and snacks.

Have worked at Pizza Hut restaurant and got promoted to work for the pre-opening of a new branch, an E.D.I (Enhanced Dining Initiative) restaurant, only a third of its kind restaurant of Pizza Hut in the world.

Awards & Recognition (Pizza Hut):

• Have received numerous recognition and awards while serving in the company.
• “Employee of the Month” initially in the first month of joining the company.
• Have been awarded for “BEST HOSPITALITY”.
• Have been awarded for “BEST SUGGESTIVE SELLING”.