Content Writer

We are seeking a talented Content Writer with a strong background in social media content creation for ads and branding and SEO content writing (blogs and on-page). The ideal candidate will play a key role in crafting compelling narratives, optimizing content for search engines, and enhancing our digital presence to drive engagement and conversions.

Key Responsibilities:

Content Strategy & Branding:
- Ensure consistency in tone and voice across all written content.
- Develop and maintain content calendars, aligning with ongoing campaigns and business priorities.
- Monitor content performance metrics and adjust strategies to optimize reach and impact.
Social Media Content:
- Create attention-grabbing and on-brand social media content, including captions, posts, and ad copy for platforms like Facebook, Instagram, and LinkedIn.
- Work closely with the design team to develop visually appealing and cohesive campaigns.
- Brainstorm and execute innovative content ideas to drive brand awareness and engagement.
SEO Content Creation:
- Research and write high-quality, SEO-optimized blog posts, articles, and website content.
- Identify and target relevant keywords to enhance our search engine visibility.
- Collaborate with marketing and service teams to develop content strategies that align with business goals.

Requirements:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Minimum of 3 years of experience in social media content creation and SEO content writing.
Proven expertise in keyword research, on-page optimization, and crafting engaging blog content.
Strong understanding of social media platforms and best practices for ad and branding content.
Excellent writing, editing, and proofreading skills with a strong attention to detail.
Familiarity with tools like Google Analytics, SEMrush, and social media scheduling platforms.
Experience in using CMS platforms like WordPress is a plus.