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Social Media Executive

We’re looking for a Social Media Executive who is passionate about social media and who has a strong understanding of how social media can be used to achieve business goals. The Social Media Executive will be responsible for developing and executing social media strategies, creating and managing social media content, and engaging with social media users. The ideal candidate will have excellent communication and writing skills, be highly organized, and have a strong interest in digital marketing.

Responsibilities

Provide ongoing social media content, participate in online conversations, manage online reputation, and monitor engagement
Engage with customers by responding to questions, complaints, and comments, and solicit feedback to improve product and service offerings
Maintain active social media presence, posting regularly to social networks and blogs
Coordinate website updates, including content and structure, and optimize content throughout the website
Maintain and update website content including online descriptions and product listings
Coordinate paid online advertising, including creating and executing targeted online ad campaigns
Develop and execute online promotion campaigns
Develop an email marketing strategy, including monitoring email open rates and click-through rates, and developing weekly newsletters
Seek out and apply for new social media opportunities
Generate new social media content, using existing content, and supporting the sales team
Gather, analyze, and report on social media metrics

Requirements And Skills:

Bachelor’s degree in Digital marketing
2+ years of experience in social media for corporate communications
Strong writing and editing skills
Ability to turn complex ideas into engaging and accessible content
Strong interpersonal skills and ability to communicate across varying audiences.