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SEO / Digital Marketing Manager

We are seeking a talented and experienced SEO/Digital Marketing Expert to join our team and lead our online marketing efforts. The ideal candidate will have a proven track record in developing and implementing successful digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires a deep understanding of the latest digital marketing trends, tools, and platforms.

Responsibilities:

Develop and execute comprehensive digital marketing strategies that align with the company's goals and target audience.
Manage and optimize all digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, content marketing, and display advertising.
Monitor, analyze, and report on the performance of digital marketing campaigns using relevant metrics and tools.
Identify trends and insights to refine strategies and recommend new approaches for continuous improvement.
Collaborate with cross-functional teams to ensure consistency in brand messaging and alignment across all digital platforms.
Stay up-to-date with the latest industry trends, algorithm changes, and emerging technologies to ensure the company remains at the forefront of digital marketing.
Conduct market research to identify opportunities for growth and competitive positioning.
Manage and oversee the budget for digital marketing campaigns while ensuring cost-effectiveness and optimal ROI.
Brainstorm and implement creative marketing campaigns that resonate with the target audience and elevate the brand's online presence.
Foster a culture of learning, growth, and innovation.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
Proven experience (3-5 years) working in digital marketing roles, with a demonstrated track record of success.
In-depth knowledge of digital marketing trends, tools, and best practices.
Proficiency in utilizing analytics and marketing software such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
Strong understanding of SEO principles and best practices.
Excellent written and verbal communication skills.
Creative thinker with the ability to generate innovative marketing ideas.
Strong analytical and problem-solving skills.
Adaptability to a fast-paced and evolving work environment.
Any relevant certifications (e.g., Google Ads, HubSpot, etc.).

Experience: