SEO Specialist

You will be responsible for creating and executing SEO strategies that drive organic traffic, improve search engine rankings, and increase conversions. You will work closely with our team to optimize all aspects of our online presence, including Local SEO, technical SEO, and content optimization.

Key Responsibilities:

Develop and implement comprehensive SEO strategies to improve our website’s organic search rankings.
Conduct detailed keyword research to identify opportunities for content creation and optimization.
Optimize website content, including meta tags, headers, images, and copy, in line with SEO best practices.
Perform technical SEO audits and implement necessary fixes to enhance site performance and crawlability.
Execute link-building strategies to increase domain authority and visibility in search engines.
Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, and other SEO platforms.
Stay up-to-date with the latest industry trends, algorithm updates, and SEO best practices.
Manage and optimize Local SEO efforts, including Google My Business profiles and local citations.
Collaborate with content creators and developers to ensure SEO best practices are implemented across all platforms.
Provide regular reports and updates on SEO performance, with data-driven recommendations for improvement.

Qualifications:

Proven experience as an SEO Specialist with a strong portfolio of successful projects.
In-depth knowledge of search engine algorithms, ranking factors, and SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
Strong understanding of on-page, off-page, and technical SEO.
Experience with Local SEO and optimizing for local search results.
Ability to perform detailed keyword research and competitive analysis.
Proficiency in HTML, CSS, and JavaScript as it relates to SEO.
Strong analytical skills and ability to interpret data to make actionable recommendations.
Excellent English communication skills.
Up-to-date with the latest SEO trends and algorithm changes.

Preferred Qualifications:

Experience in the education sector or related industries.
Knowledge of other digital marketing channels, including PPC, content marketing, and social media.
SEO certification or related qualifications are a plus.
Computer science background.

Why Join Us:

Opportunity to make a significant impact on the growth and success of our company.
Collaborative and innovative work environment.
Competitive salary within the range of PKR 50,000 - 70,000.
Continuous learning and professional development opportunities.