Digital Marketing Specialist

We are seeking a Digital Marketing Specialist with expertise in promoting and optimizing book listings on Amazon KDP and other platforms. The ideal candidate will be responsible for improving our book listings, implementing effective SEO strategies, and promoting our books across various digital channels to reach a wider audience of parents, students, and educational institutions.

Key Responsibilities:

Review and optimize existing book listings on Amazon KDP to ensure they are fully optimized for search and visibility.
Conduct keyword research and integrate SEO best practices to improve organic reach.
Develop and execute digital marketing campaigns to promote our books across social media platforms, email marketing, and other relevant channels.
Monitor and analyze the performance of marketing campaigns, providing regular reports and recommendations for improvement.
Engage with online communities, forums, and social media groups to build brand awareness and drive traffic to our book listings.
Collaborate with our team to create compelling content that resonates with our target audience.
Stay updated on the latest digital marketing trends and best practices to ensure our strategies are current and effective.

Requirements:

Proven experience in digital marketing, particularly in promoting books or educational products online.
Strong knowledge of Amazon KDP and experience with optimizing product listings.
Expertise in SEO, keyword research, and content marketing.
Proficiency in using digital marketing tools and analytics platforms.
Excellent communication skills and the ability to work independently.
Ability to work remotely and manage time effectively while adhering to UK working hours (9 AM - 6 PM).
A proactive approach to learning and staying ahead of digital marketing trends.
High-speed internet and a high-end personal computer.

Benefits:

Competitive salary package (PKR 40,000 - 60,000 per month).
Opportunity to work with a dedicated and passionate team in the education sector.
Flexible working environment with the ability to work from home.
Professional growth opportunities in a dynamic and growing company.