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Assistant Manager Marketing

LUMS-Lahore University of Management Sciences

拉合尔，巴基斯坦

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发布 Feb 16, 2018 3 查看

Position Purpose

Market LUMS programmes for admissions. Spearhead the admissions campaign and all its elements, including print campaign, outreach, open days, email marketing etc.Develop a thorough understanding of the LUMS brand, it's positioning, brand attributes and personality and market it likewise.Work in close coordination with all Schools to market and promote the programmes in line with the University Brand and ensure that it’s positioning and brand attributes are reflected across all promotions, campaigns, and executions.

Main Responsibilities:

1. Develop and Execute Marketing Plan

a) Assist the HoD in developing a marketing plan for admissions campaign. Ensure alignment with all schools and internal stakeholders for the same

b) Manage marketing activities/campaigns in line with the marketing plan in target markets. These include print campaign, outreach to Schools and Universities, Open Days, Educations Expos etc.

c) Work closely with the Communications team to ensure that all communication is aligned with the communication/marketing strategy for admissions

2. Print Campaign for Admissions

a) Lead the print campaign for all programmes for their admissions every year

b) Work closely with media and creative agencies to ensure quality print ads in leading newspapers in line with the print campaign plan

c) Develop strong relations with print media and relevant agencies to ensure quality and timely coverage with premium placement

d) Work closely with all Schools to ensure their alignment for relevant print campaigns and ensure all admission goals are being met

3. Development of Promotional Material

a) Work with Communications to lead the development of promotional collateral for all programmes for admissions campaign

b) Work with key University stakeholders for quality and timely content for publications and make sure that all publications goals are being met as part of broader admission goals

4. Effective Relationship Building

c) Build strong relations with university stakeholders and external partners to ensure all admission goals are met and the admissions campaign executed is high on quality, precise on time and characteristic of the LUMS brand, its prestige and positioning

Knowledge

Knowledge of marketing strategy, brand positioning, advertising, campaigns, research and research methodologies etc

Skills and Attributes

Skills

Strong communication and networking
Very strong on presenting ideas and information to others
Strong leadership and management skills
Strong on Strategy and planning
Strong on numbers and analysis
Well-versed incomplete MS Office
Strong on multitasking and time management
Strong stakeholder management
Strong in PR and media relations

Behavior

Capable leader. Able to lead diverse teams on complete and sub-campaigns
Team player. Ability to work effectively in teams and individually
Goal and results oriented
Serious ownership and accountability of work and subordinates
Handle stress and pressure positively
Strong on EQ and conflict management

工作详细内容

全部职位:

1 发布

工作时间:

早班

工作类型:

全职/长期工

工作地址:

DHA, 拉合尔, 巴基斯坦

性别:

没有偏好

最低学历:

硕士

学位头衔:

MBA or relevant Masters from a renowned University

职位等级:

资深专业人员

经验:

3年 - 4年

在之前申请:

Mar 17, 2018

发布日期:

Feb 16, 2018

LUMS-Lahore University of Management Sciences

· 1001-1500 员工 - 拉合尔

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The Lahore University of Management Sciences (LUMS), established in 1985, is one of the largest universities in Pakistan. It offers undergraduate, graduate and post-graduate programmes through its five schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, Syed Babar Ali School of Science and Engineering, Shaikh Ahmad Hassan School of Law and Syed Ahsan Ali and Syed Maratib Ali School of Education.