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Marketing Manager

HR WAYS (PRIVATE) LIMITED

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PKR. 100,000 - 100,000/Month

Responsibilities:

Marketing manager whose prime responsibility is to manage social media marketing plus lead generation using sales and marketing tactics
Team Management and Leadership: Build, manage, and lead a high-performing marketing team. This includes overseeing freelancers and ensuring their deliverables align with company goals.
Marketing Campaigns and Budget Management: Conducting high-level strategies and budget allocation per channel.
Sales and Product Alignment: Collaborate closely with the sales and product growth departments to align strategies and drive lead generation KPIs by increasing sales accepted leads.
Market Analysis and Competitor Strategy: Conduct thorough market analysis to understand competitors and devise effective counter-strategies.
Website and Marketing Tech Management: Ensure website optimization for conversion rate optimization (CRO) and SEO. Manage and strategically grow the marketing tech stack and oversee website maintenance for optimal functionality.
Data Analysis and Reporting: Lead data collection, analysis, and interpretation for market forecasts and reports. Track and report ROI across marketing activities.
Revenue Growth
Lead Generation (quantity, quality, and conversion rates)
Customer Acquisition Cost (CAC)
Return on Investment (ROI)
Marketing Qualified Leads (MQLs)
Conversion Rate
Brand Awareness
A Bachelor's Degree in Marketing, Business,
Event industry.. fluent in english and experience from advertising agency is plus point.