eCommerce / CRO Specialist

HR WAYS (PRIVATE) LIMITED

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PKR. 250,000 - 250,000/Month

Responsibilities:

Improve E-commerce Buyer Journey: This Role needs to Find and Implement the best e-commerce Tools/Plugins on the website to improve the buyer's journey.
E-commerce Tech Standards: This role must have an advanced understanding of e-commerce Tech standards and should lead to getting them implemented
Conversion Rate Improvement (CRO Standards)This role must have an advanced level of understanding of CRO improvement and standards.
+3 Years Experience: This role must have +3 years of experience in the implementation of E-commerce CRO and Tech standards.
Tech Expertise: Must have a technical understanding of E-commerce website and WordPress WooCommerce
UI/UX Understanding: Must have good expertise in UI/UX improvement of website

Other Responsibilities:

Analyze website performance metrics, user behavior, and conversion data to identify areas for improvement
Develop and implement A/B and multivariate tests to optimize landing pages, product pages, and checkout processes.
Collaborate with UX/UI designers to create engaging and user-friendly website designs that drive conversions.
Utilize tools like Google Analytics, heat mapping, and user session recordings to gather insights and inform optimization strategies.
Create and maintain detailed reports on website performance, conversion rates, and testing outcome
Work closely with the marketing team to align conversion strategies with overall marketing campaigns and promotions
Stay up-to-date with e-commerce trends, industry best practices, and emerging technologies to continuously improve conversion strategies.
Conduct user surveys and feedback sessions to gather insights and understand customer needs.
Provide recommendations for website copy and product descriptions to enhance clarity and persuasiveness.

Qualifications:

Bachelor's degree in Computer Science or Marketing related fields
Proven experience in e-commerce, digital marketing, or website conversion optimization.
Strong analytical skills with proficiency in tools such as Google Analytics, A/B testing platforms, and heat mapping software.
Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and content management systems (CMS).
Excellent communication skills and the ability to collaborate
effectively with cross-functional teams
Detail-oriented with a strong focus on results and continuous improvement.