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Digital Marketing Executive

The company is seeking a Junior Digital Marketing Executive with a keen interest in the digital marketing field and experience with various digital marketing channels. This entry-level position is perfect for recent graduates or individuals in the early stages of their careers who are eager to apply their knowledge in digital marketing to real-world applications. The role offers extensive learning opportunities in digital marketing strategies and campaign execution under the mentorship of our experienced marketing team.

Key Responsibilities:

Assist in the development and execution of digital marketing campaigns across various channels, including social media and email.
Collaborate with content creators to produce engaging digital content, including social media posts, and emails.
Manage database on Excel sheets and CMS.
Support the implementation of marketing automation tools and CRM systems, ensuring data integrity and effective targeting.
Stay up-to-date with the latest digital marketing trends and technologies, making recommendations for new strategies or tools.
Assist in the preparation of monthly performance reports, including ROI analysis and recommendations for future campaigns.

Required Skills and Qualifications:

Bachelors in Marketing or any relatable field.
Good Command of English: Strong written and verbal communication skills.
Good Command of Excel: Proficiency in Microsoft Excel, including data analysis, reporting, and the use of formulas to manage marketing data.
Knowledge of Email Marketing Tools and Practices: Familiarity with popular email marketing platforms (e.g., Mailchimp, HubSpot) and best practices for creating, sending, and analyzing email campaigns.
Knowledge of Social Media Strategies and Tools: Understanding of social media platforms (e.g., LinkedIn, Facebook, Twitter) and experience with tools for scheduling, monitoring, and analyzing social media content.

Desirable Skills:

Advanced Command of Excel: Expertise in advanced Excel functions, including pivot tables, VLOOKUP, macros, and data visualization techniques.
Data Analytical Skills: Strong ability to analyze and interpret data, with a focus on using insights to drive marketing strategies and decisions.
Knowledge of Designing Tools like Canva: Proficiency in using design tools such as Canva to create visually appealing marketing materials and social media content.
Command over Email Marketing Tools: In-depth experience with email marketing platforms like Mailchimp, Zoho, and HubSpot, including automation, segmentation, and performance tracking.

Benefits:

Health Insurance which includes parents medical as well- 3 to 4 performance bonuses a year- Gratuity- 3 to 4 outings by Company to Best resorts in the city- Yearly fully paid trip to ISB