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Associate Brand Manager

HR WAYS (PRIVATE) LIMITED

发布 Jun 28, 2024 204 查看

Key Responsibilities:

Brand Strategy and Planning:

Assist in developing and implementing brand strategies and marketing plans to achieve brand and business objectives.
Support the creation of brand positioning, messaging, and identity guidelines to ensure consistent brand representation across all channels.
Conduct market research and competitive analysis to inform brand strategy and identify growth opportunities.

Campaign Development and Execution:

Collaborate with internal teams (e.g., product, sales, digital) and external agencies to develop and execute integrated marketing campaigns, including advertising, promotions, digital marketing, and social media.
Manage the production of marketing materials, ensuring they align with brand guidelines and campaign objectives.
Coordinate with creative teams to develop compelling content that resonates with target audiences.

Performance Analysis and Reporting:

Monitor and analyze the performance of brand campaigns and initiatives using various analytics tools.
Provide regular reports on key metrics, campaign effectiveness, and ROI to stakeholders.
Use data-driven insights to recommend and implement optimization strategies for future campaigns.

Product Management Support:

Assist in the development and launch of new products, including market research, packaging design, and go-to-market strategies.
Coordinate with the product development team to ensure alignment between product offerings and brand strategy.
Monitor product performance and gather consumer feedback to inform product improvements and innovation.

Budget Management:

Support the management of the brand marketing budget, ensuring efficient allocation of resources to maximize ROI.
Track and report on budget expenditures, identifying cost-saving opportunities and areas for improvement.

Cross-Functional Collaboration:

Work closely with cross-functional teams, including sales, product development, digital marketing, and customer service, to ensure cohesive brand execution.
Act as a brand ambassador, fostering a strong brand culture within the organization and ensuring all teams adhere to brand guidelines.

Qualifications:

Education and Experience:

Bachelors degree in Marketing, Business, or a related field.
2-4 years of experience in brand management, marketing, or a related role.
Experience with market research, consumer insights, and data analysis.
Previous experience in managing marketing campaigns and working with creative agencies is a plus.

Skills and Competencies:

Strong understanding of brand management principles and best practices.
Excellent project management skills with the ability to manage multiple projects simultaneously.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Creative thinker with the ability to develop innovative marketing ideas.
Ability to work independently and as part of a team in a fast-paced environment.

Additional Requirements:

Detail-oriented with strong organizational skills.
Proficiency in marketing tools and platforms, including social media, digital marketing, and analytics software.
Ability to adapt to changing priorities and manage deadlines effectively.

Job Details:

Experience: 2 - 4 Years

Work Timings: 10 am to 7 pm

Work Days: Monday - Friday

Benefits: PF, Paid leaves, IPD and OPD for employees, spouses, kids, and parents, education and training assistance, leave encashment, and annual bonus. There will also be a commission, but the amount or rate is yet to be confirmed.