SEO Specialist

Falcon Consulting

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Essential Duties and Responsibilities:

Conduct keyword research to identify high-value target keywords.
Optimize website content, including meta tags, headings, and on-page elements, to improve search engine rankings.
Develop and implement link-building strategies to increase domain authority.
Monitor and analyze website performance using tools such as Google Analytics and Search Console.
Stay updated on industry trends and algorithm changes to adapt SEO strategies accordingly.
Collaborate with content creators, developers, and marketing teams to align SEO efforts with overall business goals.
Generate regular reports to track key metrics and provide insights for optimization.

Qualifications:

Education: Bachelor’s degree in Marketing, Computer Science, or a related field.
Experience: Minimum of 3 years of experience in SEO or digital marketing roles.
Certifications: Preferred certifications include Google Analytics, Google Ads, and SEO certifications.
Project Management: Ability to manage multiple projects simultaneously and meet deadlines.
Version Control: Proficiency in version control systems such as Git for collaboration and tracking changes.

Competencies:

Technical Skills:
- Proficiency in SEO tools such as SEMrush, Moz, or Ahrefs.
Problem-Solving Skills:
- Ability to analyze data, identify trends, and propose solutions to improve SEO performance.
Communication Skills:
- Clear and effective communication with cross-functional teams.
Teamwork and Leadership:
- Collaborative approach to working with diverse teams and ability to lead SEO initiatives.
Time Management:
- Strong organizational skills to prioritize tasks and manage time effectively.
Adaptability:
- Flexibility to adapt to evolving search engine algorithms and industry trends.
Continuous Learning:
- Commitment to staying updated on the latest SEO techniques and best practices.
User-Centric:
- Focus on enhancing user experience and meeting user intent.
Fluency in English:
- Excellent written and verbal communication skills in English.
Flexibility in Work Schedule:
- Willingness to adjust work hours as needed to meet project deadlines and business needs.