发布 Dec 17, 2018 15 查看
Basic Function:
Continuously monitor marketing trends to overall plan, develop and direct competitive marketing efforts to increase the value and performance of a specific brand, service or product by engaging with a customer at multiple points, this enables an integrated communications approach where consistent messaging across multiple media develops a customer perception.
Key Responsibilities:
- Develop Communication Strategy with all the agencies including Advertising, Brand Activation, Event Management, and Media & PR for existing & new products.
- Responsible for formulating, directing and coordinating marketing activities (ATL/ BTL) and policies to promote products and services, along with providing advertising and promotional support.
- Responsible for making digital media plans based on set KPIs against CTR, CPM engagement rate, VTR
- Overseeing the writing of press releases, copy for marketing materials, annual reports, advertisements, and other related material.
- Present to and consult with mid and senior level management on business trends with a view to developing new content and marketing engagements.
- Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
Dawlance Group of Companies
Dawlance, a leading home appliances brand of Pakistan now part of Arcelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Dawlance was acquired by Arcelik in 2016 after which Dawlance became a wholly-owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, microwave ovens, water dispensers, small kitchen appliances, hoods & hobs, washing machines, dishwashers and air conditioners. The brand also has an after sales network stretching across Pakistan that offers 24/7 customer service. Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture. Aside from its reliability, Dawlance's major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience New vision: be Pakistan’s largest household technology solution provider, empowering consumers to meet their lifestyle needs New Mission: create value for all our customers and stakeholders by providing reliable and innovative products & services, while being a responsible corporate citizen
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