Shield Corporation was founded with the idea of a functional and enjoyable toothbrush. Research indicates that the major problem in oral hygiene is that of compliance - people don't use toothbrushes for long enough and tend to keep their toothbrush for too long. Dentists believe that with diligence - teeth and gums could be perfectly maintained for a lifetime. The average brushing time is from 31 to 65 seconds, depending on age or sex. The average toothbrush is thrown away after 10 months. Shield aims to make the toothbrush comfortable, enjoyable and effective. With a mass of very soft bristles, a large head area for low pressure brushing and a comfortable handle, our toothbrushes would let people brush lightly and accurately