Your life is a journey with many different stages and each stage brings with it new challenges. As you take each step in life your role and responsibilities change.

Largest private sector life insurance company
Strongest Financial base in the private sector
Highest paid up capital
Diversified Portfolio offering Best Value Products
Best performing investment funds
Well trained sales force to provide solutions that match your needs
Caring Customer support services
Prompt claim settlement
Providing coverage to more than 1 million lives
In 1990, the Government of Pakistan reopened the life insurance business to the private sector organizations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced writing group life insurance business and by March 1994, the company began writing its individual life business.