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Digital Marketing Executive

ARTES School

卡拉奇，巴基斯坦

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发布 Sep 15, 2023 192 查看

PKR. 15,000 - 25,000/Month

Marketing Executive responsibilities will include:

Websites and social media content creation, updates, and response.
Execution of marketing plans in the correct time span.
Conduct market surveys, analyze the relevant data, and find opportunities to explore.
Ensure alignment of parents and school understanding of marketing campaigns.
Developing the brand image.
Develop new marketing strategies in order to achieve the goals of the school.
Develop marketing reports, company brochures, and other marketing-related matters.
Ensure the updates on social media platforms.
Evaluation of competitors' strategies and formulations of action plans in correspondence to competitors' market campaigns.
Hands-on experience in publishing and removing digital job ads on various online portals i.e., LinkedIn, indeed, Rozee.pk, Mustakbil.com, etc.
Setting up, managing, and optimizing digital marketing campaigns across multiple channels, including SEM, social media, and display advertising.
Analyze campaign performance using analytics tools such as Google Analytics, identify trends and make data-driven decisions to increase leads and brand visibility.
Implement conversion tracking via Google Tag Manager to measure campaign effectiveness and ensure accurate attribution.
Prepare reports on the performance of digital marketing campaigns, highlighting key metrics and providing actionable recommendations for improvement.
Collaborate with internal teams from product management, content, design, and technical, to ensure marketing initiatives are aligned with overall school objectives and develop and present effective marketing strategies across multiple channels.
Utilize CRM to update the prospect list week/bi-yearly.