Assistant Manager Sales / Marketing

We are seeking a highly experienced Assistant Manager Sales & Marketing for cement sales to drive the sales and marketing efforts for our new cement brand in Peshawar and surrounding regions. The ideal candidate will have a strong background in sales and marketing, particularly in the building materials or cement industry, and will play a key role in establishing our brand and increasing market share.

Key Responsibilities:

Sales Strategy & Execution:

Develop and implement effective sales strategies to promote the company’s new cement brand and achieve sales targets.
Identify and tap into new market segments, building strong relationships with distributors, retailers, and key customers.
Drive regional sales efforts to increase the company’s market share in Peshawar and surrounding regions.

Brand Development & Marketing:

Collaborate with the marketing team to develop and execute marketing campaigns that enhance brand awareness and drive product demand.
Ensure the company’s cement brand is well-positioned in the market through consistent branding, promotions, and outreach efforts.
Analyze market trends, competitor activities, and customer feedback to recommend product positioning strategies.

Customer Relationship Management:

Build and maintain long-term relationships with key clients, including construction companies, distributors, retailers, and government entities.
Address customer inquiries, concerns, and feedback promptly, ensuring high levels of customer satisfaction.
Conduct regular visits to clients and potential customers to strengthen business relationships and generate new sales leads.

Sales Forecasting & Reporting:

Prepare regular sales forecasts, analyze sales data, and report on performance against sales targets to senior management.
Monitor sales performance, track key metrics, and implement corrective actions to achieve targets.
Provide detailed reports on market conditions, competitor activities, and customer needs.

Distribution & Supply Chain Coordination:

Work closely with the supply chain and logistics teams to ensure timely and efficient delivery of cement to customers.
Coordinate with distributors and retailers to manage stock levels and ensure product availability in the market.
Ensure proper inventory management and timely fulfillment of orders.

Market Research & Competitor Analysis:

Conduct regular market research to identify new sales opportunities, emerging trends, and potential customers in the cement industry.
Analyze competitors’ products, pricing, and promotional strategies to inform sales and marketing efforts.
Monitor and evaluate the performance of promotional campaigns and adjust strategies to maximize impact.

Sales Team Support & Development:

Support the sales team in achieving their targets by providing guidance, training, and assistance in the field.
Help develop and implement sales training programs to ensure the team is well-equipped with product knowledge and sales techniques.
Motivate and encourage team members to achieve their individual and collective sales goals.

Customer & Market Intelligence:

Stay updated on the latest market trends, customer preferences, and construction industry developments in the region.
Use market intelligence to refine sales strategies and improve customer engagement.

Key Qualifications:

Education:

Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. An MBA is a plus.

Experience:

Minimum of 4-6 years of experience in sales and marketing, preferably in the cement, building materials, or construction industry.
Proven track record in developing and executing successful sales strategies, particularly in regional or local markets.
Experience working with distributors, retailers, and large-scale construction clients is highly preferred.

Skills & Competencies:

Strong sales and negotiation skills, with the ability to build and maintain relationships with key stakeholders.
Deep understanding of marketing techniques and their application in building materials or cement sales.
Ability to analyze market data, forecast trends, and adapt strategies accordingly.
Excellent communication and presentation skills, both verbal and written.