The role involves developing and executing marketing and product strategies aligned with strategic goals. Key responsibilities include leading both outbound and inbound marketing initiatives, collaborating with the sales team on lead generation and nurturing, and overseeing the product development committee's marketing efforts. The position also requires managing marketing assistants and vendors, analyzing key metrics like lead generation and social media performance, and establishing target audiences and marketing plans.
The candidate should demonstrate strong leadership, effective communication skills, and a commitment to personal and professional growth. Experience in content development and proposal writing is essential, along with excellent time management and presentation skills. The role also involves supporting daily office tasks. Overall, the position demands a proactive approach to advancing career growth through collaboration and hard work while maintaining a comprehensive understanding of market trends.