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Brand Executive

As a Brand Executive at Volka Food International, you play a crucial role in shaping and managing the brand's identity and reputation in the market. Your expertise in brand management, coupled with your ability to conduct thorough market research and analyze data, enables you to develop effective strategies that resonate with our target audience. You are a vital contributor to our marketing team, responsible for elevating our brands presence and driving sales through innovative campaigns and initiatives. In this position, you will manage a team of two, fostering an environment of collaboration and creativity to achieve our branding goals. Your input will be instrumental in ensuring that our brand stands out in the competitive FMCG landscape, responding swiftly to market trends and consumer insights. Your role requires a mix of analytical and creative skills, allowing you to translate complex data and trends into actionable strategies. You will work closely with cross-functional teams to execute marketing initiatives that enhance brand loyalty and awareness. Leveraging your background in digital marketing tools, you will be responsible for implementing campaigns across various platforms, ensuring a comprehensive approach to our brand's outreach. The ideal candidate will possess strong communication skills and a passion for consumer goods, ready to take on challenges and make a meaningful impact within our organization.
Responsibilities

Develop and implement brand strategies that align with company objectives.
Conduct market research to identify consumer trends and competitive landscape.
Analyze market data to inform strategic decisions and measure campaign effectiveness.
Manage and mentor a small team of two, encouraging professional growth and creativity.
Collaborate closely with cross-functional teams, including product development and sales, to ensure brand consistency.
Execute digital marketing campaigns across various platforms, including social media, email, and websites.
Monitor brand performance metrics and prepare reports for stakeholders.
Assist in the development of marketing materials such as brochures, presentations, and advertisements.
Conduct regular reviews of brand performance to identify areas for improvement.
Work with external agencies and partners to enhance brand visibility and engagement.