Paid Advertising Coordinator

Viral Webbs

درخواست بھیجیں

Responsibilities:

Develop paid media strategies and campaigns, closely analyzing performance data to identify areas for improvement.
Actively test and optimize campaigns to achieve desired results, manage advertising budgets, and devise bid strategies to maximize ROI.
Strategize, implement and manage advertising campaigns across various media channels
Develop and implement Google Adwords campaigns, test new advertising formats and Google Ads tools
Use Google Analytics to analyse and report on key digital marketing campaigns
Conducting keyword analysis and recommending optimizations
Develop PPC strategies to increase online visibility
Conduct on-site and off-site SEO audits and competitor analysis
Carry out SEO outreach and link building and implement and maintain SEO strategies
Promote company brand, products and services by ensuring that the company's paid advertising efforts reach the right audience and achieve the desired objectives
Adjust bids, manage keyword costs, and optimize campaigns to get the best results within the set budget
Work closely with other marketing team members, content creators, SEO team and graphic designers, to create cohesive and effective advertising campaigns
Monitor and report on campaign performance, analyze campaign metrics and prepare performance reports and recommend actions
Help to monitor brand mentions across the web – and respond to any customer complaints in a timely and professional manner
Research competition and trends in the advertising industry

Requirements:

Previous experience in a similar role
Strong copywriting and communication skills
A strong working knowledge of the key concepts of digital marketing and the main channels and techniques – SEO, PPC, Social Media, Affiliate Marketing, Email Marketing
A good working knowledge of the major analytics programs – specifically Google Analytics and Google Adwords
Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns
Solid understanding of marketing principles
Excellent analytical skills
Familiarity with digital marketing platforms like Google Ads, Facebook Ads, and Instagram Ads.
Staying up-to-date with industry trends, emerging platforms, and best practices