Objectives of this role
Support the Marketing Manager in executing marketing programs that align with company and client goals.
Bring creativity and innovation to our marketing strategies, enhancing brand awareness, product trial, and distribution.
Adapt marketing scopes, timelines, and deliverables for maximum impact.
Responsibilities:
Collaborate closely with team members to lead brainstorming sessions and execute compelling sales and marketing campaigns.
Plan and implement marketing initiatives for brand building and lead generation, in line with company objectives and sales targets.
Analyze market data to gain insights on brands, competitors, and industry trends.
Support lead-generation and customer-acquisition efforts through various channels, including sales enablement, media promotion, and events.
Coordinate PR and outreach efforts, manage media releases, and oversee company announcements.
Track and report on the performance of marketing campaigns, deriving insights to inform future strategies.
Develop high-quality content for social media, marketing materials, and digital platforms, ensuring accuracy and brand alignment