Marketing and Community Engagement Lead - Remote

The Marketing and Community Engagement Lead at Rozee plays a pivotal role in driving our brand's presence and resonance within the gaming community, particularly for horror and indie games. This position demands a synergistic blend of digital marketing expertise and community engagement acumen. The successful candidate will strategize and execute marketing plans that not only enhance brand visibility but also foster an engaging and supportive community. Working remotely, the Lead will utilize their creative and analytical capabilities to innovate and assess our marketing strategies, ensuring they remain effective in a fast-paced industry. With no team management responsibilities, this role allows for focused work on crafting strategies and implementing initiatives directly influenced by user feedback and community interactions.
Responsibilities

Develop and implement comprehensive marketing strategies tailored to the gaming sector, focusing on horror and indie games.
Manage and optimize digital marketing campaigns across various platforms, including social media channels and YouTube, to elevate brand awareness and community engagement.
Analyze performance data to derive actionable insights and refine marketing initiatives, ensuring they effectively reach target audiences.
Stay abreast of gaming trends and community preferences to inform marketing and community strategy, ensuring relevance and engagement.
Create and maintain engaging content for social media platforms and community forums, encouraging interaction and building a vibrant online community.
Collaborate with cross-functional teams to align community engagement initiatives with broader business objectives.
Conduct regular audits of community engagement tactics and digital marketing performance to identify areas for improvement and innovation.
Utilize graphic design tools to produce compelling visual content that resonates with our gaming audience and enhances our marketing campaigns.
Facilitate online events, promotions, and discussions that strengthen community bonds and foster loyalty among players.
Monitor community feedback and sentiment, responding promptly to queries and concerns to uphold a positive brand image.