Marketing certain brands to increase their popularity among target consumers.
Conducting in-depth consumer analysis to determine the image/demand of a brand.
Coordinating cross-functional innovation teams.
Profit & Loss responsibility.
Controlling costs in-line with department objectives and business plans.
Utilizing all resources cost effectively.
Developing & refining a brands in-store demonstration program.
Developing annual brand plans in partnership with the sales and insight teams.
Implement strategic plans to maximize brand potential.
Monitoring performance against marketing targets both internally & externally.
Effectively coaching, motivating and developing the sales teams.
Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats.

Analyzed and recommend the effectiveness of different research methodologies (such as face to face, focus group discussions, syndicated vs customized, etc.).
Responsible to recommend cost efficient alternatives to outsourced research such as in house research.
Supervise existing research methodologies, and evaluate new avenues/alternatives.
Through research findings recommended way forward for action plan.
Facilitate different segments from different commercial teams -conducting research tailored for their objectives.
Devise an evaluation process to gauge the success of different TVCs, promotions, offers etc. through research.
Coordinate with Manager, Business Intelligence, to identify key opportunities based on customer consumption patterns and research.
Monitoring key customer-centric indicators for success (including ease of use, issue resolution, speed to proficiency, and customer loyalty) and driving improvements.
Handling periodic and ad hoc research requests.
Supervise the Customer Experience for Zong customers at different channels, and suggest improvements.
Hands on experience in conducting consumer connects.
Observational reports on profiles of the interviewee.
Weekly report on competition's activities through social media and other sources.

Strategy & Values.
Culture, change management & perception surveys.
Project execution, monitoring, control and closing of projects. Coordination with cross functional departments and teams for project updates and follow ups.
Development of trackers for various projects.
Budget forecasting and preparation.
Analysis and recommendations for action plan.
Report writing and presentation to management.
Public relations with government and high level officials.
Write ups and updates on behalf of the Corporate Affairs Department on company's intranet. Organized yearly and half yearly conferences

Monitoring project risks and scope creep to identify potential problems and proactively identifying solutions to address them in advance.
Escalating promptly any issues that may impact operations. Producing stage plans, highlight reports, risk logs, requests for change etc.
Providing strategic direction during the implementation stages. Managing and ensuring the delivery of the highest quality service.
Ensuring projects do not exceed timelines and stay within budget allocated.
Monitoring staff & team performance