Summary: Inventory Planning, Effective Product Planning, Controlling Marketing Costs, Use of SEO within products, Building relationships with Customers, Project Management, Time Management.- Managing inventory levels of products through effective forecasting.- Communicate & discuss product issues with the procurement team to find the possible solutions to improve the product- Manage customer feedback and communication on eBay- Usage of SEM and SEO to develop suitable marketing campaigns while optimizing the budgets and spending on each keyword as per their rank and Cost-Per-Click while maintaining the marketing budget target- Inventory planning with warehouse team for wholesale orders- Converting leads to customers for wholesale/business orders- Deploying new marketing tactics to increase sales of eBay- Promoting the Seller Status rank to Top Seller and maintaining the rank

Repsonsible for overlooking a team of content & communications professional that are involved in the following daily tasks:
- Responsible for managing customer communications on different ecommerce platforms. Customer communication range from product reviews, service feedback, customer happiness feedback, product feedback, supply side communications, and customer emails.
- Responsible for managing a team of content producers and editors that are involved in writing optimized product descriptions for storefronts on Amazon, eBay, Jet, Walmart, and company website.
- Responsible for managing a team of community marketers and social media executives who are handling the social media presences of the company and its constituent units.
- Assisting in the marketing initiatives of the organization
- Working cohesively with the IT team to ensure smooth flow of operations through the companies' in-house developed ecommerce management system.
- Revamped the content for the company's store fronts on Amazon.

My role encompasses training and development of the team. I am responsible for keeping up to date with the content guidelines of Amazon and imparting the same knowledge with my team.

Write Press Releases, Landing Pages, Website Copies, Ad Copies, Use-Cases, and all other forms of content related to the assigned project. Work with subject matter experts to solicit information regarding content for digital media, rich media, or web content, advertisement copy, and related channels.

- Interview Start-up owners about their entrepreneurial journey in Pakistan
- Research the Pakistani Technology Environment to write articles for the website
- Co-Ordinate with team members on Quip
- Coverage for different events regarding Technology & Entrepreneurship in Karachi
- Build a customer base in Karachi for the website
- Content Editing